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How to Grow Your Email List

Email blastEmail blasts are one of the most insightful forms of digital marketing. The statistics that free sites, like MailChimp and Constant Contact, provide open up a world of ideas for how to get your ideas out there fast.

Check out these tips to learn how you can grow your email list with quality customers.

  1. Leave a sign-up sheet. You’d be surprised how many people will leave their information when you talk about everything your email blasts have to offer. Also print off your social media timeline so clients can get a sneak peak of your awesome feed and gain more followers that way too.
  2. Always carry your business card. Yup, this old trick really does work. Business cards provide a tangible way to recall discussions and act as a constant reminder of your business when left on a table or desk.
  3. Organize a giveaway. The giveaway can double as a sign up drive to reach goals you’ve set for yourself on how many more people you want to add. Keep track of the data during and after the giveaway to make sure the recruits you got are still engaging with your content.
  4. Connect through social media. Encourage people to sign up for your newsletter in the bio of your Instagram and Pinterest. Sprinkle a couple posts in your feed every now and then reminding people to sign up. And don’t forget to reverse the process; always include your social media handles in your email blasts.
  5. Don’t give up on bounce backs. That’s right, it’s okay to be pesky. Sometimes reaching out can help troubleshoot, or provide more insight on what your customers want to see. The more you tailor your content to what your customers want, the more excited they will be when they see your notification come through.

Have other tips for what’s worked for you? We’d love to hear them! Comment or start a discussion in our Facebook page about how you’ve grown your online following.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Affordable Foot Traffic

Affordable foot traffic—is that even a thing? And what does it even mean? If you want to increase your foot traffic without breaking the bank, follow these suggestions.

  1. Ask yourself one question: what is one thing my business could to to _______? Then answer that question honestly.
  2. The second step is to fill in that blank! What is one thing my business could do to increase foot traffic? Host an event! When you answer that question honestly, you’ll probably come up with an event that you would want to attend if it wasn’t your store. Don’t forget to think outside the box, the event should attract a new demographic and offer a sale. And since events are low budget the biggest resource you’ll use is the time it takes to plan it.
  3. Use social media. Email blasts should be sent every 15 days, and budget to spend at least $2 a day on Facebook ads.
  4. Offer coupons. Coupons are different then sales, every store can offer a sale. Set yourself apart by using coupons; statistics show 96% of consumers use coupons and 85% of consumers look for coupons before visiting a store. The more you know!
  5. Last but not least, put time and effort into your store display— it is more important than many business owners realize. The display can also be one of the most fun parts of running a store, so have fun with it!

foot traffic

All of these things take advanced planning, so be sure to include these topics in your company meetings. Not to use one liners, but these are tried and true statements: remember, more hands make light work and the early bird gets the worm.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Become a Social Media Success Story

The internet has changed the way business is done. Today, McCall’s patterns can be found in books and on their blog.

Social media can be fun, confusing, rewarding, and frustrating.  In today’s business world, consumers expect an attractive social presence, but determining which platforms are worth your time can be a long process.

The top social platforms include Facebook, LinkedIn, Pinterest, Twitter, Instagram, YouTube, and Snapchat, and each offer different opportunities for your business.

Facebook is the powerhouse of the social media sites, with 70% of active online adults a member of the tech giant. Despite the amount of users, Facebook also has the most engagement, but is the least appealing social site for younger adults. Other features include advertisement options for businesses, with filters to reach certain geographic regions.

The image-driven social sites include Pinterest and Instagram. Think of Pinterest and Instagram as a way to visually represent your company. They are both extremely popular among women, and can be used to express your company’s brand through images. If done correctly, these platforms can drive serious engagement.

A great networking tool for your company would be LinkedIn. Outside of connecting with other quilt retailers, it could also be beneficial in starting conversations on how to perfect your company’s brand (or social personality in other words).

Other platforms to explore include Snapchat and YouTube. If your business has tutorials, classes, or a variety of video options, a YouTube account might be beneficial. If your business has events, you might want to create a Snapchat account to showcase the fun time your customers are having.

Other options include Twitter and email campaign systems. If your business is focused on driving information, then Twitter is the platform for you. However, check into email campaign systems like MailChimp and Constant Contact to send newsletters and other information to customers who subscribe to your company’s email. Whatever you feel important enough to send in an email blast could definitely overlap in your social media.

It takes time, experimenting, and practice to find out what works best with your audience. Keep track of impressions and other social media data to see what works and what doesn’t, and be sure to tailor your social media schedule around that. Use polls on all your platforms to find out what your audience wants to see. Don’t be afraid to try new things, and remember that if you’re going to make an account, use it!

Social media is a great way to create conversations, offer giveaways, or grant discounts. With work and time, your social media can be optimized to drive more traffic and increase your business revenues.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.