Partnering with an influencer is a great idea if you’re looking to expand your audience. Read on to find out what a partnership could look like.
Where to Begin
When you hear the word influencer, social media is likely the first thing that comes to mind. And you wouldn’t be wrong! The term influencer stems from marketers who utilize people with a strong social media influence. (Did you know there are now companies that act as agents on behalf of these influencers? Crazy times we live in!)
Just how influential these influencers are doesn’t really matter (and hasn’t really been defined). This is good news. This means you can reach out to anybody in your area with a large following to get your brand to a larger audience. Plus, the same works for them as well!
Before you reach out to an influencer, make sure you have a campaign in mind. This means your campaign will be different based on who you’re reaching out to. Also be open to their ideas and/or changes.
Starting with a charity event is a great place to start (or any other event without profit involved). This way you get a good idea of how you work together without getting into the weeds. If things go well, you can consider more frequent and larger campaigns.
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