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Think Outside the Box: Embracing Social Platforms

Social media platforms

Believe it or not, there actually are social media platforms other than Facebook and Instagram!

Whatever social media platforms you spend your time on doesn’t necessarily reflect the same alignment as social platforms your customers spend their time on.

Read on for a list of other social media platforms to check out, and what sort of content applies.

Social Platforms

  • Pinterest: Covered in an earlier post, Pinterest is the digital mood board to end all mood boards! What’s nice about this platform is users can be as engaged (following entire boards) or indifferent (repinning ideas to their boards) as they want.
  • TikTok: TikTok is easily the hottest social platform right now, and some of it may have to do with TikTok’s advanced algorithm. And what makes it so great? Essentially the algorithm does the hard work of putting your content in front of the right audiences.
  • YouTube: Everyone knows what YouTube is, but this platform has the second most users (after Facebook) for a reason. YouTube is a great place to organize long-form videos of recorded Zoom calls, how-to videos, or livestreamed Q&As.
  • Reddit: If your customers prefer text to visuals, Reddit is the place for them. You may be thinking none of your customers prefer text to visuals, but when it comes to AMAs (Ask Me Anythings), Reddit is a great way to consolidate those.
  • Spotify: Last but not least, companies have been getting incredibly creative with sharing music. If music is a big part of your life, consider sharing the playlists you create for the store and/or classes in your newsletter.

Inspiration for this post came from “Embracing Social Media Platforms,” by Sommer Leigh published in the February 2022 issue of American Quilt Retailer.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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Q&A with Gudrun Erla of GE Quilt Designs

Want to know how other industry professionals responded to the chaos of a global pandemic? American Quilt Retailer picked the brain of Gudrun Erla of GE Quilt Designs to learn how she was able to transition from a hectic travel schedule to creating a community online.

Quarantine Quilt Along

Thanks to a well established email newsletter list, and already hosting two Facebook live shows a week, Erla had the foundations laid pre-quarantine to share information fast.

In late March of this year, Erla hosted her first Quarantine Quilt Along (QQAL). The event included a new quilt pattern she designed titled “Elvira.” The event was free, and included a quarantine playlist on Spotify for participants to listen to while they quilted.

The response was incredible, with over 16,000 quilters from 37 countries participating. From that initial QQAL, Erla has seen her mailing list, Facebook group, and online sales explode. GE Quilt Designs is still hosting QQAL’s, with proceeds from the pattern going to charity.

How Erla Creates Community

With the cancellation of quilt markets, Erla has been inviting guests onto her QQAL’s. Consumers love being able to still hear from representatives and designers.

Above all, Erla also remains true to herself, sharing what’s important to her and letting her personality shine. Erla’s significant other is African American and grew up in South Minneapolis, blocks away from where George Floyd was killed. On her first Facebook live after the murder, Erla urged viewers to stand up for what is right. The response from the quilt community was amazing, confirming what we already know—being candid always pays off.

To read the full interview, check out “Connecting Through Quarantine,” by Millie Kehrli published in the October 2020 issue of American Quilt Retailer.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.