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JAFTEX Facebook Live Shop Tour Challenge

ScottThis August, the president of JAFTEX Scott Fortunoff is hosting a competition for the opportunity to have him visit your store!

For those of you who don’t know, the collection of companies under the JAFTEX name include The Blank Quilting Corp., FreeSpirit Fabrics, Henry Glass Fabrics, Studio E Fabrics, Fabric Editions, and A.E. Nathan Co., Inc.

The idea for the competition stemmed from a couple quilt shop tours Scott has been taking this summer to highlight some amazing quilt shops around the United States that really go above and beyond.

After the first few tours, Scott started to receive many requests to visit others. That’s when Scott came up with the idea for the challenge, what better way to make the best use of time and being efficient than by going on virtual tours?

Here’s the gist: Post a 15 minute video of your brick and mortar store (either on Facebook live or just on your company’s Facebook page) during the month of August and tag @jaftexpresident. The video with the most likes on the Scott Fortunoff Executive Facebook Page will win the opportunity to have him visit your store and get some free Jaftex fabrics! Scott also requests that there be some charitable component of his visit. This part of the competition includes the U.S. and Canada (but excludes Alaska and Hawaii).

If you’re reading this outside of that territory—have no fear! The competition is global, and the video with the most likes outside of the U.S. and Canada (including you Alaska and Hawaii) will get 10 free bolts of any JAFTEX fabric shipped to your store at Scott’s expense.

Some tips for how to make your video great include practice, tidying up, and having fun! Show off what makes your store different, include any events or specials your store hosts, and show off some JAFTEX fabrics while you’re at it.

The best way to shoot a video from your phone is to hold it horizontally, make sure you have good wifi, move and talk slowly, and check out the lighting before you start. You can find out more tips and details about the competition at Scott Fortunoff’s blog.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Become a Social Media Success Story

The internet has changed the way business is done. Today, McCall’s patterns can be found in books and on their blog.

Social media can be fun, confusing, rewarding, and frustrating.  In today’s business world, consumers expect an attractive social presence, but determining which platforms are worth your time can be a long process.

The top social platforms include Facebook, LinkedIn, Pinterest, Twitter, Instagram, YouTube, and Snapchat, and each offer different opportunities for your business.

Facebook is the powerhouse of the social media sites, with 70% of active online adults a member of the tech giant. Despite the amount of users, Facebook also has the most engagement, but is the least appealing social site for younger adults. Other features include advertisement options for businesses, with filters to reach certain geographic regions.

The image-driven social sites include Pinterest and Instagram. Think of Pinterest and Instagram as a way to visually represent your company. They are both extremely popular among women, and can be used to express your company’s brand through images. If done correctly, these platforms can drive serious engagement.

A great networking tool for your company would be LinkedIn. Outside of connecting with other quilt retailers, it could also be beneficial in starting conversations on how to perfect your company’s brand (or social personality in other words).

Other platforms to explore include Snapchat and YouTube. If your business has tutorials, classes, or a variety of video options, a YouTube account might be beneficial. If your business has events, you might want to create a Snapchat account to showcase the fun time your customers are having.

Other options include Twitter and email campaign systems. If your business is focused on driving information, then Twitter is the platform for you. However, check into email campaign systems like MailChimp and Constant Contact to send newsletters and other information to customers who subscribe to your company’s email. Whatever you feel important enough to send in an email blast could definitely overlap in your social media.

It takes time, experimenting, and practice to find out what works best with your audience. Keep track of impressions and other social media data to see what works and what doesn’t, and be sure to tailor your social media schedule around that. Use polls on all your platforms to find out what your audience wants to see. Don’t be afraid to try new things, and remember that if you’re going to make an account, use it!

Social media is a great way to create conversations, offer giveaways, or grant discounts. With work and time, your social media can be optimized to drive more traffic and increase your business revenues.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.