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Social Media Video Guide

Video Guide

We get it, video marketing is intimidating. But with 81% of businesses using video marketing in 2018, it’s time for your company to join the trend. Check out this guide on tips and tricks for two of the biggest video platforms out there.

Instagram Video

Even though you can shoot videos from the Instagram app, it’s better to have your video prepared rather than shot in the moment. But, the days of having fancy equipment to shoot a high quality video are over! There are plenty of video-editing apps available that make your phone the only needed piece of equipment.

Videos can be anywhere from 3 to 60 seconds, and figuring out the length that’s best for your audience will come after some trial and error. Be sure to pick a compelling cover photo, and remember that sound is optional on Instagram video. That means your video should make sense even if there isn’t any sound. The options of what you can shoot are limitless—time lapses of projects, tutorials, and clips from events are all good options for this platform.

YouTube

Best practices for YouTube are more traditional. Audio is important on this platform, so make sure the microphone is close to your subject and they speak slowly and clearly. Cue cards can help, too.

Quality is important also. While you still don’t need fancy equipment for YouTube, the video should be stable and tastefully filmed. That means subjects shouldn’t be straight on and the video has a purpose.

There are so many technical aspects about video that make filming just the beginning. What apps does your business like to use? What websites helped you dip your toes into video?

Video has some of the best engagement rates for social media; the trick is finding out what your audience wants to see. Remember, practice makes perfect and the best way to get good at video is simply by doing it.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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All About Video

Continuing with our theme of online stores, this week we’re going to highlight content for video.

For many of you video can be a scary word, but we’ll show you just how easy it can be.

With the close of the 2018 fall Quilt Market in Houston, we came back inspired by all of the businesses and products the industry has to offer.

  1. Check out this video from Brooklyn Haberdashery. This first-time market attendee highlighted this year’s hottest products.
  2. This next video promotes a new tool with a little bit of flare. Pay attention to the detail she’s able to describe that really helps viewers get to know the product. The tutorial is a plus too.
  3. This last video may be short and sweet, but it highlights one product that was the star of the show.

*All of these videos can also be viewed in our digital version of the Fall 2018 Quilt Market Recap Issue

The one thing all of these videos had in common were they knew what products they wanted to highlight. Think about the tools that excite you, then make a video about why your customers should purchase one.

Also note the video quality wasn’t top notch, but all of the videos were interesting. The background noise doesn’t have to be completely silent, and it’s okay to stumble on some words along the way.

Of course, practice makes perfect, so feel free to practice a few times before taping. As long as the display looks great and you have everything you need prepared if you’re doing a demonstration, think about the video as if you were talking to a customer.

The more you try the more comfortable you will become. Take advantage of the holidays to tackle two birds with one stone; promote your products and dip your toes into promoting them through video.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.