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Livestreaming: Part Two


To continue our series on livestreaming, this week we’ll cover how to structure your livestream as well as ideas on what to livestream about.

How to Structure

Livestreaming is much like organizing a dinner party; the atmosphere changes depending how many people show up!

If one person shows up, the livestream will feel more like a meeting. If many attend it can turn into a classroom. Or, if it’s your most devoted followers, it will feel more like an intimate gathering.

Plan for one hour to get the best engagement, and be sure to plan accordingly. For instance, if you have a 30 minute interview scheduled, include 15 minutes of talking points prepared before and after the interview.

When you go lives, use the first few minutes to chat with your viewers so you can get used to the speed of comments coming in. If there aren’t any comments, run through an outline of what the livestream will entail. You don’t want to jump into things too quickly as you’ll likely have to repeat yourself as more attendees join.

Ways to Use Livestreaming

When it comes to livestreaming, there are many ideas! Check out this list for ideas and tips:

  • Launch a new product: This is a great option for shoppers interested in a first look of your product.
  • Q&A: Be prepared for down time in this one! Have stories or talking points on hand for when questions are slow coming in.
  • Interview: This is a great option if you’re uncomfortable being on camera the entire time. Plus you’ll get a variety of styles and personality types.
  • Teach a new skill: Publisher Heidi Kaisand’s quilt shop, Hens and Chicks Studio, goes live every Tuesday afternoon to show a new project or technique.
  • Chat and craft: Tik Tok-ers do this best. Set up your camera to focus on what you’re making. If you like to talk while you craft, then this is the best option for you.
  • Go behind the scenes: This is the best for promoting events. Show people how the sausage is made when decorating your shop or making treats.

Next week we’ll cover best practices, promotion, and livestreaming options. Inspiration for this post came from “Connect Through Livestreaming” by Sommer Leigh published in the December 2021 issue of American Quilt Retailer.

Even though it’s two months away, it’s not too early to register for AQR Academy: The Buzz – Spring Fling held virtually on April 7 from 9:00 a.m. – 4:30 p.m. Door prizes are available and the day will be packed with product videos! Don’t worry if you can’t make it, but still be sure to register to get access to the recording after the event.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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How your craft helps your store


When work on your craft weans your business also suffers. Finding the time, money, and support to stay up to date on your craft can prove a difficult challenge.

Read on to discover ways to stay in the game, and how your craft helps your business too.


How can we find the time to work on what we love? We get it, some days it’s easiest to come home, make dinner, and turn on the TV. You’re not alone in wanting to kick back. Try some of these hacks used by busy mothers and quilt shop owners to find the time to work on the hobby you love.

Enlist help. Consider working on something the entire family can join in on. Or, if you’d rather work on a project with people your own age, plan a retreat for your friends to work on a project with you.

If a schedule is something you need, write in time in your planner to work on your hobby just like you would a haircut or a meeting. Or, if your day is full of interruptions, put your quilt blocks in a room you’re always in. Perhaps the kitchen table, to pick up and work on while you’re making coffee or waiting for someone to arrive.


Another major barrier to working on your craft is money. If some projects feel like they’re too expensive, think about it this way. If you make something fabulous with the most expensive products and hang it in your store, your store will benefit too. Customers will ask questions about what you used and will buy those products so their project can look as great as yours.


Remember, it’s ok to ask for help. If you miss working on your craft, ask your spouse to help with child care one weekend afternoon. If you have a birthday or holiday coming up, consider asking for supplies or a retreat as a gift so you can continue your work. Everyone likes to see someone in their life thrive, and oftentimes asking for help is the easiest way to get there.

Inspiration for this blog post came from “Don’t be a hypocrite” by Beth Montpas published in the June 2020 issue of American Quilt Retailer.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Gift ideas for crafters

Christmas is less than a week away, but there is still time to get that last-minute gift for the crafter in your life (while not steering too far away from your budget).

  1. Hot glue gun: the crafter’s tool of choice. Stock up on glue sticks and glue gun accessories like tweezers and a bag to store your gift in. You can never have too many!
  2. Knitting kit: so your crafting friend can knit on-the-go. Kits come in accessible boxes and include almost anything you’d need to complete a pattern.
  3. Washi tape: to scrapbook or spice-up plain gift wrap. Throw in some mod podge, another crafter must-have, to save the creative in your life a trip to the craft store.
  4. Doodling notebook: or adult coloring book, depending on what your friend prefers! Keep all those wonderful ideas in one place or buy Creative Doodling and Beyond, a book that provides doodling inspiration.
  5. Craft storage: to inspire any crafter when it comes time for spring cleaning. Make it a package by also including a tote and cutting mat.
  6. Jars: Mason jars have more uses than can be typed; feel free to decorate them before to make the gift even more special.
  7. Gift card to art class or store: who doesn’t love free money! Enough said.
  8. Crafter’s book: look into staples like Martha Stewart’s Encyclopedia of Crafts, or purchase a craft-specific book for knitting, macrame, and more. The list is limitless!
  9. Wall decor: or wall art that would look good in a crafter’s studio. Whether it is something you make on canvas, a poster, or vinyl you purchased, a crafter is sure to showcase your thoughtfulness.
  10. Magazine subscription to American Quilt Retailer: the gift that keeps on giving!

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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iDiscover Chats

Tune in to the Creativation show on Facebook on Wednesday, November 15 from 2:00-2:15 CST to listen to an inspiring talk given by American Quilt Retailer and Hen and Chicks Studio owner Heidi Kaisand.

The topic will be on creative store design tips, so be sure to schedule this into your day as the video will be broadcast live. Also be sure to join the Facebook page  before this time to make sure you have full access to everything the page has to offer.

Creativation is hosted by the Association for Creative Industries. AFCI is a trade association for creative arts and provides a platform for creative arts professionals to connect and learn from one another.


AFCI started in 2004 when two leading crafts associations decided to merge. Since then the association has been dedicated to keeping up with the evolving craft world in order to stay up to date with how ideas are spread as well as encourage creative souls to succeed.

The non-profit is based out of New Jersey and their mission is to “unify, connect, represent and support the growth of the global creative community. We serve members who provide products, services and marketplaces which entertain, educate and instruct and above all inspire consumers.”


Past iDiscover chats include “The Future of Storytelling,” by Heather Roach Heuman of Sweet Tea Social Marketing and “Discover the New Generosity Paradigm” by Leann Pressly of Stitchcraft Marketing. Click here to view a complete list of past iDiscover chats.

Outside of their shows, AFCI is also hosting a Creativation convention in January in Phoenix, Arizona, and AFCI even has a philanthropic arm to their non-profit. AQR is excited to contribute to this association and hope you can all tune in to find out how to best style and design your store.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.