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Omnichannel Marketing as a Quilt Retailer

Omnichannel Marketing

Continuing our series on tech savvy-ness, we thought we’d take a deep dive into omnichannel marketing. In this article, you’ll learn about this new marketing tactic and how your business can benefit.

Omnichannel vs. Multichannel

There are many differences between omnichannel marketing and multichannel marekting. Firstly, multichannel marketing casts as large of a net as possible to get customers. In comparison, omnichannel marketing caters to the customer. For example, omnichannel marketing’s goal is to create the most seamless shopping experince for the customer across all platforms.

This means that regardless if you have a customer walk into your store, stumble across your products on Instagram, comment on your Facebook page, or any of the other ways a customer can manage to contact you, you deliver the same quality service.

Moreover, the thought behind omnichannel marketing is novel. Essentially the thinking is you already have the customer, and you are guiding that customer through the most seamless shopping experience as possible. Interesting stuff, right?

What are the benefits?

Businesses who do omnichannel marketing see a 91% higher increase year-over-year in customer retention compared to those who don’t. In conclusion, omnichannel marketing gives you the extra push to develop your brand and keep it consistent across all your platforms. A great place to start is by having all your links redirect back to your website across all of your social media channels. As a result, your business will see the benefits of omnichannel marekting immediately.

Inspiration for this post came from “Get Tech Savvy” by Sommer Leigh published in the December 2020 issue of American Quilt Retailer. Stay tuned to get more tidbits on how to stay tech savvy in our technology solution series.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Meaningful Social Connections

Meaningful social content

It seems like more and more people these days are doing a “social media detox.”

Social media companies are even getting rid of something known as “vanity metrics.” Take Instagram, who hasn’t shown the likes on photos since 2019.

Social media can be an effective tool to establish trust with your customers. These are some ways you can create meaningful content on your platforms.

All of the social medias

Your business likely has a variety of social media accounts. If you ever wondered why you have and maintain so many, think about it as a service to your customer.

On the flip side, if all of your focus is on Twitter, but your customer base checks Facebook twice as much, you’re missing out on an opportunity to connect.

Knowing what social media platforms your customer base uses and frequents can help you to organize your social media schedule.

For loyal customers who connect more frequently, think email. If you’re communicating more frequently than that, consider creating a Slack channel to stay in touch.

Creating meaningful content

Creating meaningful content will help you to stand out of the crowd. If every post feels from the outside like just another way to complete a sale, you’re making your customer feel left out. The worst case scenario may even happen; they hit the “unfollow” button.

User generated content (content created by people using your platform) is a great way to create meaning. Start by encouraging your employees to post videos or photos on their social media, and share that on your company’s pages.

Stories are also a great way to experiment with what people do and don’t want to see. Consider posting stories that do well permanently, or revamping campaigns that aren’t getting much interaction.

The world of social is always changing, and so are your customers. Viewing social media as another touchpoint to communicate with your community will show in whatever content you decide to publish.

Inspiration for this post came from “Social Media’s Changing World” by Sommer Leigh published in the June 2020 issue of American Quilt Retailer.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.