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Slow Down to Speed Up

slow your mind

The constant influx of emails, social media, and staying afloat is exhausting. Slow your mind and you’ll reap the the benefits in all aspects of your life and business.

Stillness, Silence, and Space

When you don’t make the time to sit with yourself, your mind becomes a small, studio-sized apartment. But when you make the space to sit with your own stillness, your mind transforms into a home, with room to bring others in. Special thanks to meditation teacher, David Nichtern, for introducing this concept to me (and it’s one I think about often).

When you sit with yourself, you realize you had a mentor with you all along. Nobody knows what you need better than yourself. Listen to this mentor, and go one step further by asking your future self the business decisions you’ve been struggling with. When you sit with these questions you’ll find the guidance you’re searching for.

Before you sit, consider some beliefs that might be limiting you. These may include:

  1. There is only one way to grow a business.
  2. Everything has to be perfect.
  3. Excessive effort is required.
  4. You aren’t smart, you don’t work hard, there is no hope.

You already know these aren’t true, but sometimes it takes sitting to really believe them. If you need more guidance on how to sit in stillness, there are a plethora of free resources available on YouTube.

Inspiration for this post comes from “Listen to Your Authentic Inner Voice” by Beth Montpas published in the February 2023 issue of Creative Retailer.


If you’re looking for more information to guide you in owning a retail business, subscribe to Creative Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

If you still can’t get enough, register for the Creative Retailer LIVE Spring 2023 event May 2-4 in Pawhuska, Oklahoma for opportunities to learn from peers and network with industry professionals.

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Think Outside the Box: Embracing Social Platforms

Social media platforms

Believe it or not, there actually are social media platforms other than Facebook and Instagram!

Whatever social media platforms you spend your time on doesn’t necessarily reflect the same alignment as social platforms your customers spend their time on.

Read on for a list of other social media platforms to check out, and what sort of content applies.

Social Platforms

  • Pinterest: Covered in an earlier post, Pinterest is the digital mood board to end all mood boards! What’s nice about this platform is users can be as engaged (following entire boards) or indifferent (repinning ideas to their boards) as they want.
  • TikTok: TikTok is easily the hottest social platform right now, and some of it may have to do with TikTok’s advanced algorithm. And what makes it so great? Essentially the algorithm does the hard work of putting your content in front of the right audiences.
  • YouTube: Everyone knows what YouTube is, but this platform has the second most users (after Facebook) for a reason. YouTube is a great place to organize long-form videos of recorded Zoom calls, how-to videos, or livestreamed Q&As.
  • Reddit: If your customers prefer text to visuals, Reddit is the place for them. You may be thinking none of your customers prefer text to visuals, but when it comes to AMAs (Ask Me Anythings), Reddit is a great way to consolidate those.
  • Spotify: Last but not least, companies have been getting incredibly creative with sharing music. If music is a big part of your life, consider sharing the playlists you create for the store and/or classes in your newsletter.

Inspiration for this post came from “Embracing Social Media Platforms,” by Sommer Leigh published in the February 2022 issue of American Quilt Retailer.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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YouTube and Your Store

YouTube and Your Store

Do you ever worry about the future of the quilting industry? Thanks to the power of social media and the internet, there is concrete evidence that the craft of quilting isn’t going anywhere anytime soon.

Take Laura Coia’s YouTube channel Sewveryeasy for example. Laura’s channel has over 325,000 subscribers and over 31,000,000 views. If video editing isn’t your forte, here’s how your quilt shop can utilize Laura’s work.

How you can use YouTube videos

The best part about YouTube is that it’s free and accessible for everyone to use. In addition to that, Laura’s videos provide bite-sized pieces of education that make it easy for any quilter to consume.

Laura comes out with two videos each week. If you want to add videos to your social media feed, consider linking to Laura’s videos in your posts or newsletter.

To help legitimize certain products in your store, consider adding a sign that says “as seen on YouTube – SewVeryEasy” next to products featured in Laura’s videos.

Remote classes can be even easier too; use and pause Laura’s videos during a Facebook live event to complete a project alongside your customer base.

The best part about Sewveryeasy is that Laura’s videos provide a third-party opinion with no skin in the game. Referring to Laura’s videos can help reaffirm transparency with your customer so you can avoid making them feel like just another sale.

Stay tuned next week to find out more about the Power of Video, an article by Sommer Leigh featured in the August 2020 edition of American Quilt Retailer.

Inspiration for this post came from Ivo Coia. Visit their YouTube channel or Facebook page for more information.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Social Media Video Guide

Video Guide

We get it, video marketing is intimidating. But with 81% of businesses using video marketing in 2018, it’s time for your company to join the trend. Check out this guide on tips and tricks for two of the biggest video platforms out there.

Instagram Video

Even though you can shoot videos from the Instagram app, it’s better to have your video prepared rather than shot in the moment. But, the days of having fancy equipment to shoot a high quality video are over! There are plenty of video-editing apps available that make your phone the only needed piece of equipment.

Videos can be anywhere from 3 to 60 seconds, and figuring out the length that’s best for your audience will come after some trial and error. Be sure to pick a compelling cover photo, and remember that sound is optional on Instagram video. That means your video should make sense even if there isn’t any sound. The options of what you can shoot are limitless—time lapses of projects, tutorials, and clips from events are all good options for this platform.

YouTube

Best practices for YouTube are more traditional. Audio is important on this platform, so make sure the microphone is close to your subject and they speak slowly and clearly. Cue cards can help, too.

Quality is important also. While you still don’t need fancy equipment for YouTube, the video should be stable and tastefully filmed. That means subjects shouldn’t be straight on and the video has a purpose.

There are so many technical aspects about video that make filming just the beginning. What apps does your business like to use? What websites helped you dip your toes into video?

Video has some of the best engagement rates for social media; the trick is finding out what your audience wants to see. Remember, practice makes perfect and the best way to get good at video is simply by doing it.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Quilting and Technology

Technology

Quilting has come a long way since it’s origins thanks to advances in technology and society. Like most other industries, quilting has made even more progress in the past three decades than the rest of it’s history combined.

Quilts can now now be much more elaborate and patterns much more varied thanks to the artistic freedom technology provides. Fabrics come in all colors and designs, and the number of tools available to quilters continues to grow.

On the flip side, dedicated quilters are also spending more time online. The amount of time they spend researching the quilting industry increased from 2.5 hours to nearly 8 hours a week since 2014. Further, “68% of dedicated quilters were buying fabric, batting, and thread online,” as of 2017.

Technology is disrupting the traditional business model that brick-and-mortar stores follow. In order to compete now you have to learn how to establish an online presence as well as make your product as easy as possible to get into the hands of the consumer.

Industry professionals feel like they’re behind in more ways than one. Common areas they want education include:

  • Product photography
  • Video workshops with best practices for Instagram and YouTube
  • Best ways to sell fabric on Shopify
  • The ins and outs of selling through Amazon
  • Copywriting for social media posts and online content in general
  • Shipping logistics
  • Email marketing with details on specifics like list segmentation and more

What’s Next?

The times are always changing and it’s up to us to keep up with them so our businesses stay relevant to our consumers. How is technology helping your business and how is technology making things more difficult? What tech-related skills do you want to learn?

American Quilt Retailer is dedicated to connecting you with like-minded professionals to help out with problems like these and many more. Share your tips about what technological advances have been the best moves for your business.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.