Continuing our series on tech savvy-ness, we thought we’d take a deep dive into omnichannel marketing. In this article, you’ll learn about this new marketing tactic and how your business can benefit.
Omnichannel vs. Multichannel
There are many differences between omnichannel marketing and multichannel marekting. Firstly, multichannel marketing casts as large of a net as possible to get customers. In comparison, omnichannel marketing caters to the customer. For example, omnichannel marketing’s goal is to create the most seamless shopping experince for the customer across all platforms.
This means that regardless if you have a customer walk into your store, stumble across your products on Instagram, comment on your Facebook page, or any of the other ways a customer can manage to contact you, you deliver the same quality service.
Moreover, the thought behind omnichannel marketing is novel. Essentially the thinking is you already have the customer, and you are guiding that customer through the most seamless shopping experience as possible. Interesting stuff, right?
What are the benefits?
Businesses who do omnichannel marketing see a 91% higher increase year-over-year in customer retention compared to those who don’t. In conclusion, omnichannel marketing gives you the extra push to develop your brand and keep it consistent across all your platforms. A great place to start is by having all your links redirect back to your website across all of your social media channels. As a result, your business will see the benefits of omnichannel marekting immediately.
Inspiration for this post came from “Get Tech Savvy” by Sommer Leigh published in the December 2020 issue of American Quilt Retailer. Stay tuned to get more tidbits on how to stay tech savvy in our technology solution series.
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