Everybody is ready to wish 2020 goodbye, but unfortunately some of last year’s problems are still with us. Check out these ideas for your business as we kick off the New Year.
Continue to let shoppers know what you’re doing to ensure safety. Consider addressing the topic under your “FAQ” section on your website, and make sure to keep (or create) signage in and around your store. Include a snippet on each of your email blasts, and post reminders on social media as well.
Go back to the basics with good phone etiquette. Thankfully our phones do much more these days and some retailers have offered personal shopping via video. Not all of your customers are going to be tech savvy though so make sure you know product specifics (such as dimensions) and remain helpful throughout the conversation.
Another way to ensure safety is to take the product outside. Don’t bring out random merchandise, but plan your outdoor goods like you would an indoor display.
Other Ideas for the New Year
Fallen out of habit of offering a bag stuffer? Make one and train your floor clerks to say a 15 second pitch as they place one in a customer’s bag. If you don’t know what to put on the bag stuffer, brag about your store. Put every brand, item, service, or offering your business provides. Customers want to know what’s available so don’t take this as the time to be humble.
Hopefully by now you’ve gotten rid of most of your 2020 inventory and are ready to bring in new stock for the New Year. Show off this new merchandise by going Live with an unboxing video that you can later post on your social media platforms.
Inspiration for this post came from “Ring in the Season” by Rich Kizer and Georganne Bender published in the October 2020 issue of American Quilt Retailer.
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