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Video Statistics Update

Video stats

Curious to how video trends have changed in the past year? Check out these statistics to aid in your content management plan.

General stats

In 2020, 60 percent of videos were user generated or recorded, a 135% jump from 2019. And yes, a big reason for this was due to the COVID-19 pandemic.

Three-fourths of smaller businesses (as defined as 200 employees or less) make their own videos. This compares to companies with over 600 employees, of which less than half of their videos are user-generated. And if you think more companies tried their hand at video this past year, you would be correct in that assumption.

Length of video

If you’re wondering how long your videos should be, check out some of these statistics:

  • 45% of people watch videos all the way through, down from 52% in 2019.
  • The average length of videos in this report was 6 minutes.
  • If the video is 60 seconds or less, 58% of people will watch all the way through.
  • If your video is over 20 minutes, only 24% will watch until completion.

What else to know

If you’re wondering what type of videos businesses posted, the most common were how-tos, product demos, explainers, and webinars. The highest room for growth on video topics include how-tos, but especially one-to-one videos.

And obviously, companies who tracked analytics and catered their content based off their audience saw the highest video engagement.

Want to learn more? Check out Vidyard’s 2021 Video in Business Benchmark Report where you can learn about the above content and dig into it more.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Tips for Going Live on Facebook

Facebook live

If you’re like most of the world, you’ve received notifications from Facebook alerting you that one of your friends or the pages you follow are going live. Jump in on the action with these tips.

Promoting your Facebook live

Video is becoming more popular, and live videos get 3 times more interaction than other videos on social media. Promote your Facebook live event before it takes place, and post about it across all social media channels.

When you chose a date and time for your event keep in mind what works best for your followers. Looking at previous engagement data should help you make this decision.

Try a test run

Test run your Facebook live event before the scheduled date and time so you can avoid formatting problems. Try to get this right as watchers will stay on the video three times as long as they would other videos (nobody wants watchers to leave for silly reasons, such as shaky video).

Some things to consider include: lighting, production quality (will you be shooting in your store? Or in front of a blank wall to minimize distractions?), and whether or not you should shoot vertically or horizontally (vertical shooting can sometimes make you look too close to the camera).

Interact with your followers

Remember, Facebook live is to engage with your audience. This means you should be adding context constantly throughout your video so any new followers who jump on know what you’re speaking about.

Interact with followers by addressing their comments as they appear. This will make your stream feel like a two-way conversation, which may explain why live videos drive ten times the amount of comments compared to other videos.

Wrapping up the event

After the event is over, check your data. How are the results compared to other posts? Take the time to respond to any comments you may have missed, and encourage people to continue to comment if they’re catching the video after the event is over.

Interested in learning more? Use this checklist to help you get started with your first Facebook live.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.