If you’re like most of the world, you’ve received notifications from Facebook alerting you that one of your friends or the pages you follow are going live. Jump in on the action with these tips.
Promoting your Facebook live
Video is becoming more popular, and live videos get 3 times more interaction than other videos on social media. Promote your Facebook live event before it takes place, and post about it across all social media channels.
When you chose a date and time for your event keep in mind what works best for your followers. Looking at previous engagement data should help you make this decision.
Try a test run
Test run your Facebook live event before the scheduled date and time so you can avoid formatting problems. Try to get this right as watchers will stay on the video three times as long as they would other videos (nobody wants watchers to leave for silly reasons, such as shaky video).
Some things to consider include: lighting, production quality (will you be shooting in your store? Or in front of a blank wall to minimize distractions?), and whether or not you should shoot vertically or horizontally (vertical shooting can sometimes make you look too close to the camera).
Interact with your followers
Remember, Facebook live is to engage with your audience. This means you should be adding context constantly throughout your video so any new followers who jump on know what you’re speaking about.
Interact with followers by addressing their comments as they appear. This will make your stream feel like a two-way conversation, which may explain why live videos drive ten times the amount of comments compared to other videos.
Wrapping up the event
After the event is over, check your data. How are the results compared to other posts? Take the time to respond to any comments you may have missed, and encourage people to continue to comment if they’re catching the video after the event is over.
Interested in learning more? Use this checklist to help you get started with your first Facebook live.
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