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Social Media Magic

Social Media Magic

If everyday tasks get in the way of daily social media posts, check out these tips and tricks.

Plan your posts

Choosing a topic is the hardest part of social media. Don’t make it harder than it needs to be; pick a theme, and post it. This could be a new line of fabric or an interesting tool. Some people prefer to post based off the day of the week, such as “Top Tool Tuesday,” “What’s New Wednesday,” and “Show and Share Sunday.”

Don’t be hesitant to repost the same topic again; in the world of marketing a consumer has to be exposed to a topic or product seven times before they’re compelled to take action.

Take the photo

Now that you know what you want to post about, take a photo. Use your phone and remember these three rules: lighting, background, and focal point.

Make sure your product is the focal point of the photo, there’s good lighting, and the background is not distracting. Be sure to take several photos at different views and angles. The more photos you post the better.

Write a caption

Writing a caption is the second hardest part of social media. If you’re struggling to come up with copy, answer these three questions:

  1. What is it?
  2. Why do customers need it?
  3. What do you want them to do? (Call to action.)

Simply answer these questions as if you were talking to a friend. If you’re posting a product, don’t forget to tag the company and add a hashtag so your image is exposed to as many customers as possible.

Keep a consistent social media schedule

Now that you’ve got content down, create a schedule so you can stay up to date. Google calendar offers an easy, color coded way to plan your social media posts. Make sure to display holidays, events, and classes, and fill in accordingly.

Inspiration for this post came from “Social Media Magic in 5 Minutes,” by Kate Colleran, Joanne Hillestad, and Kris Poor published in the October 2020 issue of American Quilt Retailer.


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Disaster Planning

Disaster planning

Disaster planning: what a bleak topic to address, right? Despite it’s lack of appeal, it is important for your business to prepare for whatever this winter may throw your way.

Communicate

Do you have an easy way to contact your employees to let them know if the store will close during inclement weather? What if their checks are delivered by mail? Some changes your business could make (like switching to direct deposit) will make your life easier in the long run too.

After letting your employees know they can stay at home, send an email blast to your customers letting them know too. Don’t forget to post on social media as well (and the best part is you can do all of this while still in your pajamas).

Review

You likely already have systems in place to help with the aftermath of a disaster. Review your insurance policy to make sure things your business may be susceptible to (flooding for instance) is covered. Knowing what your insurance covers before you use it can help alleviate the stress that comes from disasters; coverages can even include things such as shrubs, business continuation, and much more. Speak with your insurance agent to find out more.

Plan

It goes without saying, but a big part of disaster planning is the planning part. Is your business ready in case the power goes out? Keep extra blankets and flashlights handy in case this happens.

Regularly checking smoke and carbon monoxide detectors is always a good idea. If you don’t already have escape routes planned for fires, then add that to your list too (and post the routes in each room). Your employees will only be ready during a disaster if tools are provided before, so for everyone’s safety, educate your employees on how to handle themselves and customers during a worst-case scenario.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.