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Small Business Guide to Blogging


Isn’t it ironic that you can read a guide to blogging from a blog? Every small business should have one—read on to find out how to start yours.

Blogging 101

The first thing to know about blogging is that your customers are your readers. So blog for them!

Second, the content you’re blogging about should be constructive. It’s easy to think of blog ideas when you think of what you’d like to know. Topics can include day-to-day problems, social media tips, display ideas, inventory management, what gets you inspired (including self-help books and self-care strategies), the list is endless really.

Third, you don’t have to write a lot, but you should post often. When it comes to blogging consistent content is more important than thorough content. Speaking of content, people are visual thinkers and learners so images are important. Believe it or not, a catchy title can go a long way as well.

Finally, get the whole team involved. Your blog will go places further than you imagined when you bring in others to help.

Executing your blog

The easiest way to stay consistent with blog posts is to plan them out. A great way to plan your content is to become inspired by customers! What questions have they been asking lately? Is there any sort of product that seems to be in higher demand?

Similar to your physical store, you should interact with your customers online. That is, if someone comments, respond!

Last but not least, analyze your readership numbers. If something doesn’t seem to be working, try something new to see if that fixes it.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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Customers, online shopping, and you

online storeYou put in all the time and effort to create an online store, but now what?

The next logical step is to get customers to use it. Like anything new, that’s not easy to do. Check out these steps to help drive consumers to your website.

  1. Pay for it. I know, those three words were probably what you were trying to avoid, but you have to spend money to make money. Google AdWords is the best way to see your money well spent, and making this move will almost guarantee increased traffic to your website. Plus, the only time you have to pay for your advertisement is when someone clicks on it.
  2. Quality content, across multiple platforms. We’ll talk about what platforms are the best to use next, but first we’ll go over what we mean by quality content. Think about the last time you searched a restaurant online and thought, “Wow, I’d eat there!” Note that the images you viewed were the images the business put out. Think about that every time you’re thinking of what you want to post.
  3. Now we’ll cover what platforms you should promote your business on. Since you’re promoting your online store, you should promote your business online. The first way is through the medium you’re reading this—a blog. If you don’t plan on being consistent about posting, then you’re better off sending an email blast to your base.
  4. After you’ve posted some initial information about your new website, then you can start having guest bloggers, or an Instagram takeover, to get to people you wouldn’t otherwise have access to. A local celebrity will likely have a different following and reach even further than you could on your own.
  5. Lastly (dare I say it) you need to make videos. I’m sure you’ve figured out that having an online store isn’t all easy, and now you can add video as one of the reasons. However, video is the king of what people want to see.

Stay posted about what you can do to get people to come to your online store. The industry is always changing and we’re here to help each other’s businesses in any way we can.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.