Winter Archives - American Quilt Retailer

Posted on January 29, 2020January 27, 2020 by AQR Piece by Piece — Leave a comment

Winter Weather Worries

Groundhog’s day may be around the corner, but don’t wait for Puxsutawney Phil to make the call; make sure your store is ready for winter (even if the groundhog predicts spring will come early).

1. Inform

Do you have a way to inform your employees if the weather is too bad to stay open? Take into consideration where your employees live; would you be willing to pay extra if they still want to come in? If you have a system in place (i.e. a phone tree, back up employees, etc) make sure everyone is privy to the system before the weather takes a turn.

What about informing your customers? Utilize every tool possible to let them know the store is closing by posting on social media, changing the voicemail, and leaving the closed sign on the store door.

2. Budget

Some businesses have a slush fund in their budget that incorporates the possibility of snow days. If you decide to stay open, consider rewarding customers with a sale or deal you’ve been on the edge of executing. And if you haven’t already, it’s a great idea to invest in snow removal. What’s better than arriving to work on a snowy morning to see the sidewalks already clear?

3. Clean

One often overlooked duty that comes with winter weather is the extra cleaning that comes with it. Consider placing extra rugs by the entrance, and make sure to keep those rugs clean throughout the day. If the rugs stay wet, place fans at the entrance to help keep them dry. Having a clean store is a big part of having a presentable store, so put in the time and effort to ensure your store stays that way.

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Posted on October 17, 2019October 16, 2019 by AQR Piece by Piece — Leave a comment

Disaster Planning

Disaster planning: what a bleak topic to address, right? Despite it’s lack of appeal, it is important for your business to prepare for whatever this winter may throw your way.

Communicate

Do you have an easy way to contact your employees to let them know if the store will close during inclement weather? What if their checks are delivered by mail? Some changes your business could make (like switching to direct deposit) will make your life easier in the long run too.

After letting your employees know they can stay at home, send an email blast to your customers letting them know too. Don’t forget to post on social media as well (and the best part is you can do all of this while still in your pajamas).

Review

You likely already have systems in place to help with the aftermath of a disaster. Review your insurance policy to make sure things your business may be susceptible to (flooding for instance) is covered. Knowing what your insurance covers before you use it can help alleviate the stress that comes from disasters; coverages can even include things such as shrubs, business continuation, and much more. Speak with your insurance agent to find out more.

Plan

It goes without saying, but a big part of disaster planning is the planning part. Is your business ready in case the power goes out? Keep extra blankets and flashlights handy in case this happens.

Regularly checking smoke and carbon monoxide detectors is always a good idea. If you don’t already have escape routes planned for fires, then add that to your list too (and post the routes in each room). Your employees will only be ready during a disaster if tools are provided before, so for everyone’s safety, educate your employees on how to handle themselves and customers during a worst-case scenario.

Posted on February 27, 2019February 25, 2019 by AQR Piece by Piece — Leave a comment

How to Shake the Winter Blues

Are the winter blues making you feel uninspired?

We can all agree we’ve reached the point of winter where news of more snow makes us groan. Spring may be around the corner, but it doesn’t feel like it. And if you’re like me, you’ve contemplated a last second trip to a much warmer place.

This list isn’t going to tell you to print a photo of a beach to hang at your desk (hey, if that works for you, don’t let me stop you), but it will help change your mindset so you can make the most of this weather until warmer days come.

How to shake the winter blues

Lean into the boredom. The days may be dragging, but—believe it or not—boredom may be the answer to inspiring creativity. There is science to back this claim, but many artists also claim that having a job also inspires this creativity. Lucky for you, you have both, so the next time you have a big idea, go for it.
Meditate. There are apps to help you do this, but research shows that some is better than none. There is also a plethora of research that show the benefits, but after the first time I’m sure you won’t need convinced to do more.
Retrain your thinking. I’ve been struggling with this line: “What’s good is bad and what’s bad is good.” My busy schedule has made me used to not having free time, so when I find myself with it I don’t know how to enjoy it. I’ve come to enjoy what’s bad (never taking time for myself) to hating what’s good (having free time to enjoy time to myself). Take the time this winter to retrain this mindset.

Winter activities may be more constrained than summer ones, but that doesn’t mean they can’t be just as enjoyable. Rest is good, and hopefully these changes can help you enjoy it.

Posted on November 13, 2017January 10, 2019 by AQR Piece by Piece — Leave a comment

Winter Window Display

Continuing the theme of Heidi’s iDiscover chat—scheduled for next week on the topic of store design—is the often-overlooked window display. Believe it or not, window displays are still a vital element to retail merchandising. Outlined are tips to get you into the holiday spirit to spice up your window display; and maybe even attract some new customers during your town’s annual holiday festival.

ornaments — This window display does a great job at varying height and keeping the product featured at a minimum. Plus, the simple design reflects the company’s brand.

Plan one month in advance. Many winter open houses are already less than one month away, but no worries, the sooner you start planning the easier (and more polished) your window display will look. This means sketching your idea, gathering supplies, and having a plan B if your craft doesn’t exactly pan out.
Clean your window before you begin. Just because you don’t think anyone else will notice those dead flies sitting in the sill doesn’t mean you shouldn’t clean your window! I know taking the old display down and storing it for next year is a daunting task, but a clean window is the foundation for a stunning display.
Have a focal piece. Preferably one of your more-pricey products, but try to keep the number of products in your display to a minimum. Be sure this piece is kept at eye level to grab your customers’ attention.
Layer. Multiple layers of height will add more to your display than you realize, even if your design-style is simple and sleek. And don’t focus on blocking the view into your store, this just gives customers a peek into what they’re missing out on.
Forget the “Sale Sale Sale!” signs. One sign should be plenty to get your sale across. Instead, focus on being consistent with your theme. Plus, the more crafting you get to do, the more fun you’ll have getting this project out of the way. Maybe a customer will even ask how created what you did (aka the ultimate compliment for a crafter)!

Bear — The time spent on this bold window display is evident; don’t be afraid to go big—just start planning now.

The holidays provide plenty of inspiration for what to include in your display, the hard part is deciding on how to narrow that down. Don’t be afraid to be daring; this is your business’s chance to show off just how awesome you really are! Think of your store’s window as the pitch to get customers inside.