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How to Shake the Winter Blues

Winter Blues

Are the winter blues making you feel uninspired?

We can all agree we’ve reached the point of winter where news of more snow makes us groan. Spring may be around the corner, but it doesn’t feel like it. And if you’re like me, you’ve contemplated a last second trip to a much warmer place.

This list isn’t going to tell you to print a photo of a beach to hang at your desk (hey, if that works for you, don’t let me stop you), but it will help change your mindset so you can make the most of this weather until warmer days come.

How to shake the winter blues

  • Lean into the boredom. The days may be dragging, but—believe it or not—boredom may be the answer to inspiring creativity. There is science to back this claim, but many artists also claim that having a job also inspires this creativity. Lucky for you, you have both, so the next time you have a big idea, go for it.
  • Meditate. There are apps to help you do this, but research shows that some is better than none. There is also a plethora of research that show the benefits, but after the first time I’m sure you won’t need convinced to do more.
  • Retrain your thinking. I’ve been struggling with this line: “What’s good is bad and what’s bad is good.” My busy schedule has made me used to not having free time, so when I find myself with it I don’t know how to enjoy it. I’ve come to enjoy what’s bad (never taking time for myself) to hating what’s good (having free time to enjoy time to myself). Take the time this winter to retrain this mindset.

 

Winter activities may be more constrained than summer ones, but that doesn’t mean they can’t be just as enjoyable. Rest is good, and hopefully these changes can help you enjoy it.


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Winter Window Display

Continuing the theme of Heidi’s iDiscover chat—scheduled for next week on the topic of store design—is the often-overlooked window display. Believe it or not, window displays are still a vital element to retail merchandising. Outlined are tips to get you into the holiday spirit to spice up your window display; and maybe even attract some new customers during your town’s annual holiday festival.

ornaments
This window display does a great job at varying height and keeping the product featured at a minimum. Plus, the simple design reflects the company’s brand.

 

  1. Plan one month in advance. Many winter open houses are already less than one month away, but no worries, the sooner you start planning the easier (and more polished) your window display will look. This means sketching your idea, gathering supplies, and having a plan B if your craft doesn’t exactly pan out.
  2. Clean your window before you begin. Just because you don’t think anyone else will notice those dead flies sitting in the sill doesn’t mean you shouldn’t clean your window! I know taking the old display down and storing it for next year is  a daunting task, but a clean window is the foundation for a stunning display.
  3. Have a focal piece. Preferably one of your more-pricey products, but try to keep the number of products in your display to a minimum. Be sure this piece is kept at eye level to grab your customers’ attention.
  4. Layer. Multiple layers of height will add more to your display than you realize, even if your design-style is simple and sleek. And don’t focus on blocking the view into your store, this just gives customers a peek into what they’re missing out on.
  5. Forget the “Sale Sale Sale!” signs. One sign should be plenty to get your sale across. Instead, focus on being consistent with your theme. Plus, the more crafting you get to do, the more fun you’ll have getting this project out of the way. Maybe a customer will even ask how created what you did (aka the ultimate compliment for a crafter)!
Bear
The time spent on this bold window display is evident; don’t be afraid to go big—just start planning now.

The holidays provide plenty of inspiration for what to include in your display, the hard part is deciding on how to narrow that down. Don’t be afraid to be daring; this is your business’s chance to show off just how awesome you really are! Think of your store’s window as the pitch to get customers inside.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.