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How to Host an Online Workshop

virtual workshop

Work from home pivoted how work is done. One benefit is that meetings can now be done virtually. And this applies to events and workshops too! Read on for details on how to host a virtual workshop.

Before the Workshop

So you have a topic in mind, the time blocked off, and the research completed. Now it’s time to create a registration page. Luckily you can customize the workshop page in Zoom to match your branding.

In the registration description you can include event details, instructions on what attendees need to prepare, or even prompt them with questions to think about and ask during the event.

Next you’ll want to configure Zoom to your preferences. This means including a waiting room, polls, breakout rooms, and more.

Last but not least, be sure to promote the event via your social media channels.

Holding the Workshop

Now it’s time to hold your workshop. To start, provide instructions to attendees about what to do in case their connection drops. It also helps if you have a co-host to allow attendees in who may be running late.

To drive engagement throughout your session, include interactive elements. The best way to do this is to include polls throughout your session. Of course, something as simple as a gif or providing a 5 minute break works as well.

At the end of the workshop, send a feedback form so each event can get better than the last. Of course you can do some of this too by asking yourself what did you do well, what can you do better, what questions you couldn’t answer, etc.

And to follow up, a simple thank you email is sufficient, including any material attendees requested.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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Podcast Basics: What You Need To Know

podcast

Everybody has a podcast these days. Should your business be one of them? Find out everything you need to know before you jump in.

Podcast Basics

As business owners we already have one thing many people who start podcasts don’t: a following. Before you decide to push a podcast to your audience, make sure you can provide enough information. Without the content, you don’t have a podcast.

The next thing to think about is your podcast format. Will you be the host? Will you cohost? What about special guests? Once you figure out your style you can determine how long you want the episodes to be (any where from 4 minutes to 2 hours) and how frequently you release episodes. This could be every week, every month, or seasonally to fill in your slow months.

Equipment

There’s a lot of information available as to what recording software is the best. The good news is starting a podcast is cheap; it shouldn’t set you back more than $100.

Another thing to consider is editing software. Again, you’ve got a couple of options so if you have any editing experience think about what’s important to you (ease of use? amazing features?). Do your research and tailor your decision based off that.

After you get the equipment, practice before you go live. (Talking in a microphone is more difficult than you’d think!) Plus you’ll get a better idea of how to script your episodes.

Once you start the opportunities are limitless! Eventually you can get advertisers and bigger-name guests.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.