Posted on Leave a comment

Podcast Basics: What You Need To Know


Everybody has a podcast these days. Should your business be one of them? Find out everything you need to know before you jump in.

Podcast Basics

As business owners we already have one thing many people who start podcasts don’t: a following. Before you decide to push a podcast to your audience, make sure you can provide enough information. Without the content, you don’t have a podcast.

The next thing to think about is your podcast format. Will you be the host? Will you cohost? What about special guests? Once you figure out your style you can determine how long you want the episodes to be (any where from 4 minutes to 2 hours) and how frequently you release episodes. This could be every week, every month, or seasonally to fill in your slow months.


There’s a lot of information available as to what recording software is the best. The good news is starting a podcast is cheap; it shouldn’t set you back more than $100.

Another thing to consider is editing software. Again, you’ve got a couple of options so if you have any editing experience think about what’s important to you (ease of use? amazing features?). Do your research and tailor your decision based off that.

After you get the equipment, practice before you go live. (Talking in a microphone is more difficult than you’d think!) Plus you’ll get a better idea of how to script your episodes.

Once you start the opportunities are limitless! Eventually you can get advertisers and bigger-name guests.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

Posted on Leave a comment

AQR Featured in Stitchcraft Marketing Podcast

Check out this podcast featuring editor of American Quilt Retailer Heidi Kaisand!

The podcast, by Stitchcraft Marketing, features how to keep up with the ever-changing retail world, tactics Kaisand uses to get customers in her studio, and why the telephone is still one of the best tools a business owner can utilize.

Screen Shot 2018-02-20 at 7.47.41 PMThe interview was conducted by Stitchcraft Marketing CEO Leanne Pressly. After working for Interweave Press, Pressly decided to start her own website, The Wool Wide Web, in 2009. The website rebranded itself in 2013 and transformed into Stitchcraft Marketing.

Stitchcraft Marketing helps the creative business world with creating a digital presence, marketing, social media, graphics, patterns, and branding. Also on their website you can check out their blog and listen to the podcast Kaisand was featured on, Business of Craft.

Also on the podcast, Kaisand shares that thinking like a customer is the most important way to get customers. Kaisand created a retreat studio in her Hens and Chicks retail quilt shop to encourage creativity for her customers.

Kaisand also asks herself these questions; what am I selling? And who am I selling it to? Asking these questions helps Kaisand take the business out of the relationship and think on the customer’s level.

Screen Shot 2018-02-20 at 7.17.32 PM

And lastly, Kaisand talks about the importance of consistency in running a business.

So what are you waiting for! Check out the Business of Craft podcast today to hear all about American Quilt Retailer’s changes and more.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.