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Online Marketing Tips (Just in Time for the Holidays)

Online Marketing

With the Holidays in full swing, it’s important to cater to your customer more than ever. Check out these online marketing tips to increase your online sales.

Marketing Ads

When creating ads online make sure to know what buzz or keywords your audience searches for. Then tailor your messaging around those words. This audience-specific messaging is more likely to cross their path.

If you’re trying to get your products featured on a Google search, head over Google Merchant Center’s Promotions feature for help with that. If potential customers are searching for a product you sell online, you can get it in front of them (bonus tip; offering a discount or free shipping helps also).

Other ideas

Other ideas include putting a pop-up ad on your website with a discount option when the customer signs up for your newsletter.

Another way to help is through creating gift guides. This way you can promote the products you love, while helping with gift ideas for mom, dad, or a distant cousin.

Speaking of gift guides, there’s nothing easier than a gift card option. Be sure to make them available both in-store and online.

Lastly, don’t forget to offer curbside pickup. That’s one COVID trend that’s definitely not going away.

Speaking of online marketing, we want to let you know The Buzz is still available for just $12.95. You’ll receive 15 30-minute informative videos on the latest products, techniques, and information to launch you into 2022 (as well as how to display those products in your store). Plus, you’ll also receive an awesome swag “bag” box while supplies last.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

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Keeping Up with the Competition


Keeping up with the competition can be hard when you’re going against big-box stores and online quilt shops. We’ve got four tips to set yourself apart so you stay in front of customers minds.

Approaching the customer

Keep the pressure off the customer by greeting them as they enter the store. Instead of asking “May I help you?” say “Nice to see you!” instead. The goal is to make them feel welcome, not to put them on the spot, and a greeting is the same as letting the customer know you’re there and available.

Hosting events

Think about it this way; there are two restaurants that serve essentially the same menu right across the street from each other. One restaurant has people inside and around it, and the other is empty. Which restaurant are you going to eat at?

It’s a proven sales tactic that if you make your retail store look like the place to be, more business will follow. Hosting events is a great way to ensure your store stays full—and just because we’re in a pandemic doesn’t mean that fun has to stop. Host virtual events, and personally invite customers to those events. You may want to keep some small (so they feel more exclusive) and others larger to continue to build community with your client base.

Encourage self learning

People like to help themselves. Many companies have guides that answer frequently-asked customer questions. What size needle do I need? What do different thread weights mean? Post these guides on social media (and don’t forget to tag the companies!) as well as by the product on your sales floor.

Optimizing your online presence

Encourage your customers to show off how they use your products on social media through store-specific hashtags. Make sure your website includes photos of employees, the facade of your brick-and-mortar store, and a video of the sales floor. Following these tips will help to set your store apart from the rest of the competition.

Inspiration for this post came from “Become the Go-To Quilt Shop,” by Kate Colleran, Joanne Hillestad, and Kris Poor, published in the June 2020 version of American Quilt Retailer.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.