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It’s Time for a Website Overhaul

Website Overhaul

It seems like 2019 is the year of the website; almost everyone I know is working on or trying to update theirs.

The best advice I’ve heard this this: your website should reflect you.

Think about what you want – and what you want to evoke. Use these guidelines to help set a goal for your site before you start the project.

Website Content

What should a website include? I think the best answer is whatever you want your company’s webpage to do. No two sites are the same, which can be the best and worst part about the process.

Also think about how much maintenance you want to put into your website; if you want to include a weekly or bi-monthly blog, then by all means go for it! Be realistic when you consider how much time you really have though, if you already feel stretched too thin have your webpage include more evergreen features.

Your site should address the who, what, and where immediately on your homepage, and all information should not be more than three clicks away. When it comes to copy, less is more.

Funding the Project

And the part nobody likes to talk about – price. Remember you get what you pay for, so if you don’t currently have a website budget, start one.

While you wait for the site savings to grow, do some research with local businesses (with webpages you like) to see who built their website and how much they spent. Also while you’re waiting for more funds, keep up to date with what you like, don’t like, and want for your website so you’re ready when design begins.

Planning Ahead

In today’s social media-driven society, plan on addressing your site again in five years. Whenever changes happen within your business, your website should reflect that, too.

Find your annual checklist and add a site review to that list. The more work we do in the meantime means less work when it comes time for another website overhaul.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

 

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Create your online presence

Now that Black Friday, Small-Business Saturday, Cyber Monday, and Giving Tuesday have all come to a close, you can take a deep breath and pat yourself on the back for surviving the busiest week for retail stores every where.

And as you prepare for the continuing busy holiday schedule, one thing to keep in mind is your online presence.

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Developing an online presence can be intimidating; especially if your business has never had one. But one sure way to ensure you are getting the most success during the holiday season is ensuring your website and social media are as on-point as your store.

Here are some tips to get started:

  • Plan ahead. Have a goal and outline for what you want your website to look like. Think of it as how you plan your store; your business’s website should be clean, welcoming, and easy to manage. Try to follow the three-click rule, meaning you shouldn’t have to click more than three times for customers to find the information they need.
  • Write. Write your own message but keep it short and simple. Feel free to use calls to action and advertise what sales you have going on. Make sure you tell customers what you can do for them even if you don’t have an online shopping option.
  • Seek help. Designing a website isn’t easy, but it is so important in today’s industry, so don’t be afraid to ask for help. The most cost effective way to build a website is through a website builder rather than hiring a designer. Check out this article for an in-depth review on which website hosts are the best for you.
  • Keep it professional. Make sure your website is heavy on visual content; but most importantly, make sure you’re happy with the product! Take your time building the website and try to keep your online brand as consistent as the physical store.
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Another important tip is to test your website on a variety of platforms. Ideally, your website should be transferable to all three. 

I realize the holiday season isn’t the best time to make a website, but with the new year comes new goals. If you already have a website, now is the perfect time to freshen it up! Creatives love to create, think of working on your website as another outlet for your creativity.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.