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Create your online presence

Now that Black Friday, Small-Business Saturday, Cyber Monday, and Giving Tuesday have all come to a close, you can take a deep breath and pat yourself on the back for surviving the busiest week for retail stores every where.

And as you prepare for the continuing busy holiday schedule, one thing to keep in mind is your online presence.


Developing an online presence can be intimidating; especially if your business has never had one. But one sure way to ensure you are getting the most success during the holiday season is ensuring your website and social media are as on-point as your store.

Here are some tips to get started:

  • Plan ahead. Have a goal and outline for what you want your website to look like. Think of it as how you plan your store; your business’s website should be clean, welcoming, and easy to manage. Try to follow the three-click rule, meaning you shouldn’t have to click more than three times for customers to find the information they need.
  • Write. Write your own message but keep it short and simple. Feel free to use calls to action and advertise what sales you have going on. Make sure you tell customers what you can do for them even if you don’t have an online shopping option.
  • Seek help. Designing a website isn’t easy, but it is so important in today’s industry, so don’t be afraid to ask for help. The most cost effective way to build a website is through a website builder rather than hiring a designer. Check out this article for an in-depth review on which website hosts are the best for you.
  • Keep it professional. Make sure your website is heavy on visual content; but most importantly, make sure you’re happy with the product! Take your time building the website and try to keep your online brand as consistent as the physical store.
Another important tip is to test your website on a variety of platforms. Ideally, your website should be transferable to all three. 

I realize the holiday season isn’t the best time to make a website, but with the new year comes new goals. If you already have a website, now is the perfect time to freshen it up! Creatives love to create, think of working on your website as another outlet for your creativity.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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