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All About Video

Continuing with our theme of online stores, this week we’re going to highlight content for video.

For many of you video can be a scary word, but we’ll show you just how easy it can be.

With the close of the 2018 fall Quilt Market in Houston, we came back inspired by all of the businesses and products the industry has to offer.

  1. Check out this video from Brooklyn Haberdashery. This first-time market attendee highlighted this year’s hottest products.
  2. This next video promotes a new tool with a little bit of flare. Pay attention to the detail she’s able to describe that really helps viewers get to know the product. The tutorial is a plus too.
  3. This last video may be short and sweet, but it highlights one product that was the star of the show.

*All of these videos can also be viewed in our digital version of the Fall 2018 Quilt Market Recap Issue

The one thing all of these videos had in common were they knew what products they wanted to highlight. Think about the tools that excite you, then make a video about why your customers should purchase one.

Also note the video quality wasn’t top notch, but all of the videos were interesting. The background noise doesn’t have to be completely silent, and it’s okay to stumble on some words along the way.

Of course, practice makes perfect, so feel free to practice a few times before taping. As long as the display looks great and you have everything you need prepared if you’re doing a demonstration, think about the video as if you were talking to a customer.

The more you try the more comfortable you will become. Take advantage of the holidays to tackle two birds with one stone; promote your products and dip your toes into promoting them through video.


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