Posted on Leave a comment

Manage Social Media with a Calendar

social media calendar

As a business owner, staying on top of social media can sometimes feel overwhelming. In this blog post, we will guide you through the process of effectively managing your social media presence with the help of a social media calendar.

Benefits of a social media calendar

  1. Strategic Planning: A social media calendar serves as a strategic and detailed plan for your upcoming posts. It ensures that you have a clear overview of what content will be shared, including important information such as the social channel and optimal posting times.
  2. Time-Saving and Consistency: By organizing your social media content in advance, a calendar saves you time and effort. It allows you to schedule posts in advance, ensuring a consistent presence across your social channels.

Conducting a social media audit

Before diving into planning your future posts, it’s essential to conduct a social media audit to gain valuable insights into your past content. Here are key aspects to focus on during your audit:

  1. Assess Metrics: Analyze the metrics of each social media account to define success criteria. Pay attention to engagement levels, reach, and conversion rates. This analysis will help you understand what’s been working and what needs improvement.
  2. Evaluate High and Low Performers: Identify your highest and lowest performing posts and campaigns. By understanding what resonates with your audience and what doesn’t, you can refine your content strategy moving forward.
  3. Define Your Target Audience: Review your existing followers and target audience. Understand their demographics, interests, and preferences. This information will guide your content creation and help you tailor your messages to appeal to your audience.
  4. Identify Areas for Improvement: Based on the audit findings, identify areas where you can improve your social media presence. This could include refining your content strategy, exploring new platforms, or engaging with your audience more effectively.

In our next blog post, we will dive deeper into the different types of content you can consider for your social media strategy. Stay tuned for valuable insights and ideas to enhance your social media presence.

If you found this blog post helpful in managing your retail business, we invite you to subscribe to Creative Retailer for more valuable information and guidance. Already a subscriber? Join our Facebook group, where industry specialists like yourself share insights and engage in meaningful dialogue. Additionally, if you prefer a specific topic or want to explore our previous articles, you can always purchase single issues of Creative Retailer to access the content that interests you most.

Posted on Leave a comment

Monthly Planning

monthly planning

Take control of your time through planning.

This post is for anyone feeling overwhelmed and like they never have the time to get projects done. Read on for tips on how to can clean your calendar and schedule the time to reach your goals.

Start Fresh

Similar to any cleaning project, what’s the first thing you do? Empty it out of course! Emptying your calendar is a little more difficult than that, but there is a work around.

First, start with a blank calendar. Next, fill in nonnegotiables, like working out, picking up kids, etc. Then block off any appointments that happen each week. Finally, fill in projects that move you and your business forward. The time this takes will vary person-to-person, but make sure it becomes a date on the calendar and not just something to do someday.

Last but not least, finish with your tasks. This can be working on books, social media, marketing, etc. If any of these can be made into categories put them on the calendar on days you’d like to complete them. The best part about this piece is that some tasks only need to be done once or twice a month.

Planning Around Your Schedule

Now, reality sets in. It’s time to compare your ideal calendar with what’s really happening. Is there anything you can move to be more intentional with your time? Can anything be integrated so you can be closer to the ideal?

Patience is key here as the ideal is just a goal. Remember, you control your calendar. Don’t let your calendar control you!

Inspiration for this post came from “Take Charge of Your Calendar” by Julie Miller Davis published in the June 2022 issue of American Quilt Retailer.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.