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Check in on those goals

Goals

Before we jump into today’s blog, we wanted to let you know about an event were throwing next Thursday, February 4th at noon CST.

The first AQR Academy will be a Zoom workshop dedicated to making social media work for you, including Creating Content to Sell and How to Get Your Social Media Moving.

Still not convinced to join? We forgot to mention the workshop will feature internationally sought out content strategist Kristy Honsvick and social media strategist, consultant, and trainer Hollie Clere.

Feel like you’re missing out? You can still purchase the recordings and digital recap from 2020 Academy events.

Now, on to those goals.

Goals, goals, goals

We’re already one month into 2021, which means it’s the perfect time to check in on how your goals are doing.

What was your focus for this year? Reducing expenses? Increasing efficiencies? Improving customer experiences? Whatever it is, know that if you don’t have a metric to measure progress, you’re going to want to find a way how.

As we know, data can be extremely helpful, but don’t get bogged down in having too much of it. Similarly, some employees can be extremely motivated by data. Find a way to publicly post metrics. Of course, you don’t want to make anyone feel bad about their performance, so encourage each employee to hit the same goal each week. If you have a weekly training, schedule time for questions so they can talk to each other about what works (or doesn’t).

Then, check in on the status. If you’re not on track to reach your goal, consider changing your performance (or even altering the goal itself).

Good luck from us friends at AQR! We know you can do it.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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The Art of the Pivot

The Art of the Pivot

This year has been full of pivots. As business owners, we are constantly pivoting to changes large and small. What’s different about this year is that some of the changes we’ve made ended up being permanent.

Re-evaluate your goals

With some of these more-permanent changes, it’s a good idea to re-evaluate your business goals. Has new customer retention fallen or remained the same as last year? Don’t look at this like a con, rather take the opportunity to invest more time and energy in the customer base you already have.

Do you feel like you’ve spent all year focusing on short term goals instead of mid-to-long range goals? If you feel this way, you’re not alone. It’s ok to continue responding to you ever-changing short term goals until things feel stable again.

Change marketing

Part of the business shift this year is redirecting your marketing to mainly online efforts. Since we’ve had to remain at home people have been spending much more time online. This is a great way to reach your audience—find out where they are (Facebook? Twitter? Tik Tok?) and spend your marketing budget there.

Pivot from the sale

Selling to someone who recently lost their job or continuing your sales operations as if everything were normal is insensitive. Instead, practice empathy and let your customer base know what you’ve been doing to respond to the health crisis, as well as share that you know what they’re going through. This can mean changing your inventory to include more of what they need (supplies to make face masks) and less of what used to be a trend the same time last year (ribbon wreaths).

As we mentioned earlier, business owners are constantly pivoting to respond to market needs. Why should this pivot be any different?

Inspiration for this post came from “The Art of Pivoting” by Sommer Leigh published in the October 2020 issue of American Quilt Retailer.


If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.