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Creating a Social Media Strategy

social media strategy

Since 2020, quilters are spending 30% more of their time online. Follow these tips to tackle the seemingly daunting task of social media.

Social Media Strategy

Social media consists of three elements: content, management, and giving. Over the next three weeks, we’ll tackle each one; starting with content.

First, you need to plan your content instead of posting on the fly. At the beginning of every month, brainstorm ideas. To get ideas, start with checking last month’s schedule. Then think of what you’ve seen other businesses post.

Did you know you can schedule your social media posts? Once you have the ideas, take the photos (in one session, preferably at the beginning of each week), write the content, and upload into a social media scheduler. Many schedulers show the time your customers are most active so you can plan your posts around the same time.

If this still seems like a lot, check out the free Time Management Outline available at Creative Retailer to help get you started.

Inspiration for this post comes from “Develop a Social Media Strategy” by Anneliese Johnson, account manager for Stitchcraft Marketing, and published in the December 2022 issue of Creative Retailer.

Creative Retailer Roundtable

Join Publisher and shop owner Heidi Kaisand this Thursday, January 26th at 3:30 p.m. CST for a personal, hands-on roundtable.

Each month, retailers will celebrate wins and tackle topics through a presentation and discussion. Each session will conclude with any challenges you’ve experienced to be discussed with the group.

Register here or email to be added to the group. You can also email to register for all 12 sessions and pay as you go.

If you’re unsure if this is for you, schedule a consultation with Heidi.

If you’re looking for more information to guide you in owning a retail business, subscribe to Creative Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you. And don’t forget, you can always purchase single issues if you prefer that instead.

If you still can’t get enough, register for the Creative Retailer LIVE Spring 2023 event May 2-4 in Pawhuska, Oklahoma for opportunities to learn from peers and network with industry professionals.

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Habits of Successful People

Successful people

Do you ever see someone and think to yourself, wow; how do they do it? Successful people are everywhere, all you have to do is turn on the news and you can hear about someone accomplishing what seems like an unattainable feat. Check out this post to find out the habits successful people share.


The first step to becoming successful is defining what that word means to you. This can be done through goal setting. Successful people take this habit even further by 1) knowing the why behind their goal and 2) beginning with the end in mind. To become successful, they start their planning with where they want to end and work their way backwards.


Successful people often have incredible self-discipline. This is also a two part answer, how often do you spend time scrolling through social media on your phone? To help manage your time better, set timers on these applications to become more diligent. Time is money and successful people use their time wisely.

Another way successful people are disciplined is through perseverance during set-backs. They take responsibility for these set-backs, and frame each obstacle as a learning experience that can only help them grow.


Speaking of growth, one of the biggest ways successful people become successful is through self-development. The majority of their growth comes through reading; successful people like to read and they read a lot.

Risk taking is another habit successful people share. One way successful people take risks is by being prepared. Through reading, successful people first seek to understand, then seek to be understood. When they understand something it’s easier to take risks to ultimately become understood.

What habits have you had to learn to help you accomplish your goals? What habits do you have that take you further from your goals? Share your tips in the comments below.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.