August 5, 2014

July 2014 — Issue 118

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  • Shop Profile:  Modern Domestic in Portland, OR
  • Industry news and events
  • Product Reviews
  • Spring Quilt Market Review
  • Collaborating with Quilt Guilds
  • Make your next event a success
  • Selling without Sewing — Using trunk shows to increase sales
  • Kizer & Bender’s Email Marketing 101
  • Bees & Swaps — Fostering Community and New Quilters
  • How & why to schedule Facebook posts
  • Building your community with Instagram
  • Rising to the Hoffman Challenge
  • Class ideas with modern appeal
  • Plays well with others



This quick-sew quilt is the perfect project for summer.  Strip piecing makes it a fast finish. Your choice of five size options makes this a versatile project for many different reasons and seasons.

Designed and sewn by Heidi Kaisand  — the new Editor of American Quilt Retailer. Heidi also runs a top-notch quilt shop called Hen & Chicks Studio in Conrad, Iowa.

Everyone who has subscribed to or purchased a copy of this issue is welcome to download a copy of the pattern PDF to use in their shop.


118 Cover Photo_RGB_No headerSpecial thanks to Alex Ledgerwood for providing our cover photo quilt.  Read more about Alex’s quilt “The Therapist” at

Photography by Lauren Hunt at the Nelson Atkins Museum of Fine Art Sculpture Garden in Kansas City, MO.

You can learn more about what Lauren’s creative adventures by visiting her blog at



The next issue of American Quilt Retailer will mail to subscribers on October 3, 2014.

For subscription or advertising information please visit


May 28, 2014

2014 Spring Quilt Market Highlights

With Memorial Day weekend behind us, it’s now safe to say we are fully recovered from Spring Quilt Market 2014.  A few blisters and bruises are to be expected. Quilt Market is a contact sport, right?  It’s definitely a marathon!  The most experienced know that it is important to pace yourself!

This was our first trip to this year’s venue, Pittsburgh, PA.  Even though we arrived during a torrential downpour, this city was beautiful and inviting.  When we thought of Pittsburgh, we pictured steel mills, factories, and soot.  We were pleasantly surprised to see lush trees, interesting terrain, and beautiful bridges.
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The David L. Lawrence Convention Center, with it’s 1.5 million square feet and 75% natural light, was the perfect setting for Spring Market.  Even though there was still a chill in the air outside, the market floor felt like spring when the sun peeked through the clouds and illuminated the gorgeous fabrics and quilts.

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There was so much to take in! It’s difficult to summarize, but among the highlights here are just a few of our favorite moments from the showroom floor…

The debut of RJR Fabrics new division, Cotton+Steel

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The massiveness of Moda!  Their award-winning booth was designed around the exciting new Modern Building Blocks Sampler Quilt.

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We saw a lot of navy as a neutral. The quilting on the dress by Angela Walters is nothing short of stunning.

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So many of the new lines are just downright cheerful!  April Rosenthal’s Best.Day.Ever. fabric was spectacular in her Dahlia pattern.  Doesn’t it just make you smile?

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We loved the mini quilt clothes-line display by Fig Tree & Co.  Mini quilts might just be a great way to introduce quilting to newbies, without being overwhelmed by the idea of an entire quilt!  We’re kinda fond of the idea of “instant gratification!”
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Emily Herrick’s Rustique for Michael Miller Fabrics might have been our favorite new line!  The colors are so vibrant and what’s not to love of about deer?  More on “The Year of the Deer” next week!
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If you weren’t able to attend market, have no fear!  The July issue will include an in-depth market recap.


Photos and copy by Amanda Wray for American Quilt Retailer.

January 8, 2014

Fall Quilt Market Review

As usual there was so much to see at the Fall Edition of International Quilt Market!

Whether you were there or not, we have a nice selection of products for you to check out as you plan the new year.

Modern is still a big force – clean and fresh, but not so separate from traditional — remember good design is good design.

Texture is a big element in today’s textiles and solid fabrics make a bigger and bigger presence in the marketplace.

Blue and white continue to be the biggest colors — they are forever popular with just about everyone in one shade or another.

There seemed to be a beach, sea, outdoor adventure theme going on and I was beginning to see weaving showing up here and there (think texture!).

Here are a few of my picks. If you’d like to add your favorites, let me know ( and we’ll post them as we can.


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“Lucky Stars” from V and Co. (sparkling and happy!)


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“Focal” from Carolyn Friedlander (clean, different and sort of funky!)


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“Twinkle Twinkle” from Me and My Sister Designs (no Y-seams!)


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“The Walrus” from Abbey Lane (funny name for a whimsical quilt!)


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“Hampton Ridge,” block of the month from Red Crinoline Quilts (a well-designed traditional great — keep your customers busy for the year!)


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“Hunter’s Star Simplified” by Calico Carriage Quilt Design (always popular in solids or prints!)


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“Bali Bamboo” table runner from Beyond the Reef (overlapping — fun and texture!)


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“Scrappy Runners, Too!” from Snuggles Quilts (pleasant traditional!)

AT269 Crisscross Cover Resized for AQR copy“Crisscross,” woven table runners and mats from Aunties Two Patterns (woven strips — fun to do!)


AT265 Adorable Cover Resized for AQR copy


“Adorable Bag” from Aunties Two Patterns (more wovens!)

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“Anything Goes” from Aunties Two Patterns (more strips!)


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“Cosmo Convertible” from Studio Kat Designs (It’s a shoulder bag, it’s a backpack and it’s a cross-carry bag!)


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“Bikini Island Bag” from Among Brenda’s Quilt  & Bags (easy to make, see inside and use — good for mixing prints!)


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“The Beatle Bag,” from Abbey Lane (cute sewing project take-along bag — clever clasp!)


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“Urban Princess” from Olive Ann Designs (surprise elements in the back — sure to please!)


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“Penelope” from Olive Ann Designs (cute, cute sundress — a little 60s retro!)


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“Charlotta Jammie Set” from Marie-Madeline Studio (tops, bottoms and gown — for all girls, for all seasons!)


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“Inspired by Irises Pillow” by Wooly Lady (exquisite wool in exquisite applique!)


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“Fuchsia Fancy Pillow” by Wooly Lady  (more wool applique goodness!)


… and for something totally different and really popular at market (they were giving manicures in the booth!)

soakbox-polish3 copySoakboxes from Soak —  featuring polish from Color Club, Soakboxes are curated and coordinated by favorite industry designers — your nails can match your stash! Perfect pick-up and pick-me-up item to stock on your check-out counter.

Follow the links for more info and be certain to read American Quilt Retailer, January 2014, Issue 115 for more product and trend details! — Susan













November 11, 2013

The place for display ideas!

Quilt Market is the place to find just about everything — good product, vendor support, business how-to, inspiration and great display ideas! The recent Fall Quilt Market 2013 in Houston was no exception to this rule!

If you were too busy conducting business to make note, or if you have already forgotten what you saw, here’s a fresh dose of display inspiration you can easily adapt to your shop.  Take these ideas and run with them or let them be a jumping off point for your own imagination.


These giant triangles seen in the Robert Kaufman booth were huge and impressive. They could have just cut and pasted the fabric shapes, but what looked so cool was that it appeared they wrapped the triangles (maybe on foam core?) with fabric and then created the arrangement adding a new dimension. Really dynamic!


Also in the Robert Kaufman booth, Carolyn Friedlander’s new Botanics was featured on a jade wall — the Pantone color for 2013. Love the overhanging branches holding the fused and stitched hanging strings of three-dimensional leaves.


Talk about impressive! This Robert Kaufman wall was covered with garlands of Kona Cotton swatches. Equal in size and shape the way they were hung allowed them to vibrate with air movement. I’m certain the booth designer knew they would do this and create the shadows — which also moved — on the wall. Remember, repetition and surprise make good displays.


Bold graphic signage never fails. And I love the white cubes which appear to be suspended used as display shelving for colorful bundles.


Not only is this tea cozy from Pink Sand beach cute as can be, but make note of the giant wooden clothespin holding the pattern! Clean in white and bold, it serves to elevate the pattern for easy viewing.


Anna Maria Horner’s booth, as with her patterns and fabrics, never fails to visually deliver. The backdrop is simply painted on canvas. The table was slick and white and the chairs clear lucite. Love the contrast between her charming florals and this contemporary modern twist.  Rainbow flowers look like they are in simple Ball canning jars — easy!


The second wall of Anna Maria’s booth was a cool-looking mood board. The background was made of sewing pattern tissue pieces. Again, the “bits and bobs” of inspiration are arranged diagonally in rainbow fashion.


All of the designer vignettes in the Westminster Lifestyle Fabrics booth had quilts hung on large dowels supported by curtain rod brackets. Parson Gray’s new line was used in a quilt, bag and garment showcasing its versatility.


Here’s a display from Heather Bailey’s booth. She had lots of new embroidery patterns and this popping pink wall behind this eye-catching floss rack with her colorful catalogs tells her story very nicely.


Also seen in the Westminster booth, this fabric wrapped vase holding fabric flowers is an easy idea to make up in any fabric line. It created quite a statement.


Timeless Treasures went all out this year! Big, bold, graphic, dramatic! The detailed attention to lighting and the message completed a perfect display.


Then note the addition of these big umbrellas! Don’t you love it? I saw umbrellas as a backdrop or over-head element in several booths. This would be so easy for you to replicate.

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Blue and white are classic and still going strong — and why not? Who doesn’t love blue and white? The above photos from Michael Miller’s award-winning booth are full of ideas suitable for any color combination.


Ever feel like you need to be in more than one place at a time? Need more sales people to tell your story? Look what Jason set up in his In the Beginning Fabric booth. It’s a flat panel TV screen on an easel-type stand. This took up a minimum of space. He used a loaded thumb drive or camera card to feature new lines and other ideas! Ingenious, Jason!


Barb and Mary of Me and My Sister know the importance of unexpected scale and when to add a bit of humor. These giant safety pins from Ballard Designs were perfectly eye-catching to feature this Jelly Roll.


Anne Sutton of Bunny Hill  used repetition in highlighting her cute reindeers. One reindeer could never do the job of pulling a sleigh, nor setting a good display.

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Pat Bravo of Art Gallery Fabrics is a master display artist who knows how to add simple touches to set the scene and create an exciting environment.


Another easy to make and whimsical garland — super idea!


The entire Art Gallery booth was one visual treat after another. This color-coordinated display tells the fabric line story oh so very well! And, it too, makes use of the shadows as part of the visual.


Last but not least, is the new look of the American Quilt Retailer booth! Ranelle and her cousin Alisa added drama, contrast, color, graphics and essentials like water and chocolate. The booth tells the new story and gives shop owners everything they need!

Have some display ideas of your own? Send us photos! We’d all love to see them! — Susan



October 23, 2013

Fall Quilt Market 2013

Houston here we come!

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Tomorrow Ranelle and I will caravan from DFW to Houston.

For me it is the 20th trip to Fall Quilt Market since the year American Quilt Retailer began. Ranelle has been many times on buying trips with her mother, Gayle Smith owner of Quiltin’ Country in Killeen. She helped me last year at market, but this year — this year is her first trip as the new publisher of America Quilt Retailer.

She has had so many firsts this year, I have no doubt she will settle right in to this one with the greatest of ease.

American Quilt Retailer is in booth 2237. We’re both looking forward to meeting everyone and discovering what’s new in the marketplace to share with you in future issues.

Always an exciting time!

See you soon! — Susan

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