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Holiday Window Displays

Holiday Window

It’s officially November, and whether you believe the holidays don’t start until Thanksgiving or not, how you decorate your store should already be on your mind.

To find inspiration we turned to the Big Apple to see their best window displays from last year’s holiday season.

Barney’s New York

In first place, due to it’s charitable aspect, is Barney’s New York. Simple yet moving, they used 2 million pennies to spell the work “Change” for their Make Change campaign with plans to donate the funds to charity after the New Year.

Tiffany & Co.

In second place is the one and only Tiffany and Co. Staying true to brand, their window was less dazzling than nearby window fronts, but cute nonetheless. Using their iconic blue boxes, they created a robot with chrome mice running around to spark the magic gifts can provide on Christmas morning.


A nod to the Christmas classic, Bloomingdale’s celebrated the third release of the Grinch with a Grinch-themed display. What stood out was the interactive aspect, with tunes and photo opportunities no child (or even adult) could resist taking apart of.

Bergdorf Goodman

Coming in a close fourth is Bergdorf Goodman’s window display who, like Tiffany & Co., remained true to form. This loud, vibrant display demanded attention and caught everyone’s eye, just like the brand.

Saks Fifth Ave

Last but not least is Saks Fifth Avenue with their window themed “Theatre of Dreams.” The whimsical display plays tribute to nearby Broadway; what tradition does your community have you could incorporate in your display? What makes your town unique? If you’re struggling with ideas start with that question and brainstorm from there.

The holidays are a magical time many people look forward to. Get in the spirit early by beginning to plan your window display.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Affordable Foot Traffic

Affordable foot traffic—is that even a thing? And what does it even mean? If you want to increase your foot traffic without breaking the bank, follow these suggestions.

  1. Ask yourself one question: what is one thing my business could to to _______? Then answer that question honestly.
  2. The second step is to fill in that blank! What is one thing my business could do to increase foot traffic? Host an event! When you answer that question honestly, you’ll probably come up with an event that you would want to attend if it wasn’t your store. Don’t forget to think outside the box, the event should attract a new demographic and offer a sale. And since events are low budget the biggest resource you’ll use is the time it takes to plan it.
  3. Use social media. Email blasts should be sent every 15 days, and budget to spend at least $2 a day on Facebook ads.
  4. Offer coupons. Coupons are different then sales, every store can offer a sale. Set yourself apart by using coupons; statistics show 96% of consumers use coupons and 85% of consumers look for coupons before visiting a store. The more you know!
  5. Last but not least, put time and effort into your store display— it is more important than many business owners realize. The display can also be one of the most fun parts of running a store, so have fun with it!

foot traffic

All of these things take advanced planning, so be sure to include these topics in your company meetings. Not to use one liners, but these are tried and true statements: remember, more hands make light work and the early bird gets the worm.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.