There’s a reason why Q4 is referred to as the “Golden Quarter” in the retail industry. Make the most of the lull before the Holidays by beginning your social media marketing strategy to plan the best content at the right time.
Rules to follow
Facebook and Instagram are essential. Posting frequently on both of these channels is just as important, but don’t worry, you can repeat what you post on these platforms.
Think of social media as an extension of getting customers to your store by word of mouth. If all you’re posting about are sales, you’re going to have less online engagement. Instead, follow the 80/20 rule of content, meaning 80 percent of your posts should be unrelated to products or deals.
Further, stay engaged. The highest times of social media engagement are at the beginning and end of each day, which means checking your social media content frequently between 8:00 a.m. to 5:00 p.m. daily is a safe bet.
On top of that, you should interact with your followers. This means liking their posts, replying promptly to comments, and following similar services to what you provide.
Content for the Holidays
Update your website to include a gift giving guide. Take it even further by incentivizing customers who visit and utilize this page with a discount or gift card.
Also update your social media profile photos with something that reflects the season. Throwing in holiday related hashtags and reusing words like “Christmas,” “Holidays,” “Santa,” and “Hanukkah,” will help with your content engagement as well.
We’re well into October; what are you waiting for? Get a head start on Holiday planning today.
Inspiration for this post came from Social Marketing for the Holiday Season by Rich Kizer and Georgeanne Bender.
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