American Quilt Retailer Archives - Page 25 of 27

Posted on March 14, 2018 by AQR Piece by Piece

The importance of training

Good training gives your employees the tools to maximize their talents to better your business. Poor training sets your employees up for failure; nothing is worse than when a customer knows more about a product than the person getting paid to have that same knowledge (and more).

If you don’t already have a new hire orientation, that is the first thing you need to put on the top of your to-do list. The orientation should take place on the sales floor and cover all aspects of the business. The orientation should allow time for the new employee to put into practice what they’re learning. After giving them a task for an hour, go over how they’re doing and provide feedback. A simple complement can go a long way for a new employee’s confidence.

The next part of a training program should include giving your new employee a “buddy.” This buddy is another employee the new employee can go to for questions they may not feel comfortable asking the boss. Plus this buddy can give the new employee some company during their first lunch break and help them feel at home in their new role.

An often overlooked part of a training program is continuous training; never assume your veteran employees know everything or are doing everything correctly. Try to incentivize continuous training by paying for courses or purchasing books and videos for your employees. You can even go as far as giving bonuses or promotions for each level of continuing education your employees receive.

Last but not least, hold “jog” sessions that jog your employees memory about certain products or specials. A jog session can be given any time there is down time in a day and should be conducted at least once a week. These sessions will keep your employees on their A-game and ready for any question they may receive that day.

Not only will you benefit from solid training, but your employees will appreciate it as well. Providing a good foundation in a business begins with the people who make the team.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

Posted on February 28, 2018January 10, 2019 by AQR Piece by Piece

Jaftex Corporation to buy FreeSpirit Fabrics

You heard it here first folks, Jaftex Corporation has announced their intent to purchase the one and only FreeSpirit Fabrics.

Jaftex Corporation is a fourth-generation, family owned business based in New York City. Other names under the Jaftex umbrella include Henry Glass Fabrics, Studioe Fabrics, The Blank Quilting Corp., Fabric Editions, A.E. Nathan Co., Inc., and now, FreeSpirit Fabrics.

FreeSpirit Fabrics is known for their trend-setting artists including none other than Tula Pink and Anna Marie Horner, of whom you can catch at the International Quilt Market this spring in Portland, Oregon, along with the unveiling of the “new” Free Spirit. There Horner will also be hosting a schoolhouse on her new conservatory program.

Outside of Tula Pink and Horner, FreeSpirit is known for their unique collection including Kaffe Fassett Collective, The Original Morris & Co., Dena Designs, Snow Leopard Studios, Jennifer Paganelli, Heather Bailey and more. FreeSpirit was previously under the Coats family, which is known for providing services to the apparel, craft, and footwear industries.

FreeSpirit can be found in many fabric stores, and are known for providing quality fabrics that inspire young and old creatives alike. Jaftex Corporation intends on remaining true to the FreeSpirit brand and cause minimal disruption in the marketplace for what FreeSpirit customers have come to know and love.

Posted on February 21, 2018January 10, 2019 by AQR Piece by Piece

AQR Featured in Stitchcraft Marketing Podcast

Check out this podcast featuring editor of American Quilt Retailer Heidi Kaisand!

The podcast, by Stitchcraft Marketing, features how to keep up with the ever-changing retail world, tactics Kaisand uses to get customers in her studio, and why the telephone is still one of the best tools a business owner can utilize.

The interview was conducted by Stitchcraft Marketing CEO Leanne Pressly. After working for Interweave Press, Pressly decided to start her own website, The Wool Wide Web, in 2009. The website rebranded itself in 2013 and transformed into Stitchcraft Marketing.

Stitchcraft Marketing helps the creative business world with creating a digital presence, marketing, social media, graphics, patterns, and branding. Also on their website you can check out their blog and listen to the podcast Kaisand was featured on, Business of Craft.

Also on the podcast, Kaisand shares that thinking like a customer is the most important way to get customers. Kaisand created a retreat studio in her Hens and Chicks retail quilt shop to encourage creativity for her customers.

Kaisand also asks herself these questions; what am I selling? And who am I selling it to? Asking these questions helps Kaisand take the business out of the relationship and think on the customer’s level.

And lastly, Kaisand talks about the importance of consistency in running a business.

So what are you waiting for! Check out the Business of Craft podcast today to hear all about American Quilt Retailer’s changes and more.

Posted on February 14, 2018January 10, 2019 by AQR Piece by Piece

The Retail Grind

Working retail is the source of dread for many.

And rightfully so, with sales like Black Friday that everyone and their mom takes advantage of, it’s easy to see why so many former-retail employees cringe at the thought.

We’ve all been there, rummaging through piles of picked-through jeans to find our size, just to discover that it’s been sold out for hours from the all-too-blunt employee. Nobody is happy they woke up so early to get to work or take advantage of a deal, but nobody needs the attitude either.

That’s why it’s so important to eliminate that aspect from your business. No matter what you do, make sure that entering your store becomes a source of joy for every shopper.

Find ways to motivate your employees. Post encouraging notes around your shop; in the break room, in the bathroom, by the register.

Bring up the importance of being well mannered and thoughtful in every huddle you have with your team. The employees who make being cheerful with customers their priority will get it, and you’ll likely know who those employees are.

But the employees who sometimes let their guard down will need the reminder! Another plug never hurts.

And if you have an employee who still doesn’t “get it,” keep them off the floor. One of the most important things you can do is ensure that a negative experience with a customer is avoided at all costs.

Think about this the next time you have a negative retail experience; what went wrong? What could have made the situation better? As a manager what would you have done? Asking these questions can help you prepare for any scenario you may encounter in your store.

At the end of the day, remember that the customer is always right and if you don’t have anything nice to say then don’t say anything at all. If you follow these two rules, you’re off to a great customer service start.

Posted on February 7, 2018January 10, 2019 by AQR Piece by Piece

New Education Director named for International Quilt Market

You heard it here first folks—Marcia Barker has been named the new Director of Education for the International Quilt Festival and Quilt Market.

Barker is replacing the late Judy Murrah and will be in charge of directing 150 faculty members and planning over 500 classes and lectures for both the Quilt Market and Quilt Festivals.

Barker’s main goal is to fulfill the big shoes left for her from Murrah, as well as listen to what the consumers want most.

Other team members include Education Manager Jill Benge and Education Assistant Barbara Cline.

In her personal life, Barker has been married to her husband Tom for over 40 years and together they have two children and two grandchildren. She also spends her time volunteering with Habitat for Humanity as well as performing across the world with variety dance group Up with People.

On a professional level, Barker has worked with Quilts, Inc. since 2000, and has been a member of the Education show team (including Education show team leader).

Quilting and planning are not new to Barker as she has been coordinator of the Bernina Fashion Show and has been sewing since she was nine years old.

American Quilt Retailer has been a regular supporter of both the International Quilt Festival and the International Quilt Market; even having an education class at the last International Quilt Market called the “Schoolhouse Series.”

AQR is excited to work alongside Barker in her new role, and wish her the best luck!

Check out Quilts, Inc. for more industry news, classes, and events.

Posted on January 31, 2018January 10, 2019 by AQR Piece by Piece

Stretch the bottom line

In any business, cash is king. Making, and keeping, that cash can be the problem. Follow these tips to make the most of your money.

Ask for help. Delegating tasks in the most effective way is easier said than done, but it’s amazing how far a little reflection can go in your business. Take two weeks and keep a journal with everything you had to do that someone else could have done, and any question you had to answer that you shouldn’t have had to. After two weeks the answer to making the most of your time (and time is money) will be obvious.

Stick to your guns. The next time you budget, chose a dollar amount for every line item and then refuse to go over it. Download an app to help you stay on track—like Mint—that links to your bank account and shows where you’re spending your money. If you’ve never kept data on your expenses, be ready for a wake up call. Numbers don’t lie though, and sometimes a wake up call is necessary. The app will send you alerts when you’re approaching your budget and tell you when you’re spending too much on something.

Purge, baby, purge. After sticking to your budget, check for ways to cut costs. The ways you can save money begin to be pretty apparent after using a data-driven budgeting app; start making those changes effective immediately.

Weigh your UPS and FedEx packages. You’d be amazed when you start doing this yourself how much you’re overcharged. Of course this isn’t the only money saving tip, but as our stores are inventory-driven, this is one process you could add that may end up saving some big bucks.

Use your resources. Chances are you’re a member of a trade association, but when was the last time you logged in and checked out what options are available to you? Save (and actually read) the next email blast or promotion you receive from them as a reminder to take a minute and peruse new ways to use your association membership.

Take your time. Money can be one of the most anxiety-inducing parts of our lives. If you’re hesitant about making any of these changes, sleep on it. If when you wake up (and after you’ve weighed your options) you realize the pros are greater than the cons, follow through. Change isn’t always a bad thing, especially when it saves you hard-earned cash.

If you have had any success making a change in your business, and reaped the benefits financially, we’d love to hear about it! Contact American Quilt Retailer through our Facebook page today.

Posted on January 25, 2018January 10, 2019 by AQR Piece by Piece

Affordable Foot Traffic

Affordable foot traffic—is that even a thing? And what does it even mean? If you want to increase your foot traffic without breaking the bank, follow these suggestions.

Ask yourself one question: what is one thing my business could to to _______? Then answer that question honestly.
The second step is to fill in that blank! What is one thing my business could do to increase foot traffic? Host an event! When you answer that question honestly, you’ll probably come up with an event that you would want to attend if it wasn’t your store. Don’t forget to think outside the box, the event should attract a new demographic and offer a sale. And since events are low budget the biggest resource you’ll use is the time it takes to plan it.
Use social media. Email blasts should be sent every 15 days, and budget to spend at least $2 a day on Facebook ads.
Offer coupons. Coupons are different then sales, every store can offer a sale. Set yourself apart by using coupons; statistics show 96% of consumers use coupons and 85% of consumers look for coupons before visiting a store. The more you know!
Last but not least, put time and effort into your store display— it is more important than many business owners realize. The display can also be one of the most fun parts of running a store, so have fun with it!

All of these things take advanced planning, so be sure to include these topics in your company meetings. Not to use one liners, but these are tried and true statements: remember, more hands make light work and the early bird gets the worm.

Posted on January 23, 2018January 10, 2019 by AQR Piece by Piece

Small Business Advertising

Each day we are inundated with advertisements, for things we need (and maybe things we don’t need), on more platforms than I’m sure any advertising professional ever thought possible. With all the options it’s hard to decide which to chose. Use these tips below to help you with the process.

Advertising is a much more complex process than people outside the industry would think. The first step to making sure your dollars spent are worthwhile is by knowing your audience. Chances are, you fit into your audience! Think about where you like to shop, what social media you enjoy, or something you saw and you immediately thought, “I want that!” Make a list of these outlets and start there.

The next step is narrowing your list; chose a couple options in your list and focus on advertising within them well. Once you have your outlets chosen, determine how you’re going to measure analytics. Today, with online advertising, sites like Facebook make it easy. There are other effective ways to advertise however (like billboards, trade show advertisements, and radio) that are harder to measure. Include promo codes or “Tell the clerk you heard it on fill-in-the-blank” to help measure this efficiency. And of course, ask friends and trade club members for their input on your advertisement as well.

Knowing when to advertise is the biggest move you can make to get the furthest reach. Things like sales, new products, employees, or partnerships, are wonderful reasons to advertise. If your business is at capacity, then wait until you have some breathing room to start an advertising campaign.

Making your advertisement look good is not as fun as creatives would like to think. Chances are your business has a “look” also known as a brand. When it comes to advertising you don’t want to stray too far from that look; the more your customers associate the copy, font choice, and colors in the advertisement with your business, the better your sales will be (this just means you’re advertising well!)

Advertising isn’t on the forefront of every small business’s budget, but once you start you realize it should have been. Using these tips can help you get the most bang for your buck — and to know how to prepare for that next advertising move.

Posted on January 17, 2018January 10, 2019 by AQR Piece by Piece

What’s in stock?

Inventory management. What a scary phrase, right? And when spoken as a task it can sound even worse.

But all business owners know how important inventory management can be. How is anyone supposed to know how much of a new product a business should order? Being small business owners makes these processes a little harder when time is already thin.

For those of you who don’t know, inventory management is the process of tracking assets and stock items. Inventory management follows the flow of goods from the moment you order product from a manufacturer to delivery to your local store and finally to the point of sale.

The goal is to keep as good of records as possible for each new and returned item in your store.

Building your own excel sheet is a good start for keeping track of your inventory. Another way to make the numbers more personal is by including the cost of the inventory in the spreadsheet as well.

Stock review is an important manual step in the inventory management process; simply analyze what’s on hand versus what you will need in the future. Of course you can always order product for a customer if they request it; but isn’t it handy for both of you when it’s already in supply?

Another plus of inventory management is that the process forces you to keep records; be sure to review these records once a year to know your best selling products during certain seasons. This can also help with new product predictions too. Keep in mind the ABC system when you’re doing this to keep you focused and organized, where

A equals high-value, low quantity goods,
B equals moderate value, moderate quantity goods, and
C equals low value, high quantity goods.

There are systems in place now to help with the financial side of inventory as well. Since each business owner has their own personal preference, I recommend this article that may help you make the best decision for yourself on what system to purchase.

Once you get this system in place, it can help you determine your reorder point and the amount of stock you want to keep on hand. Knowledge is power, and the more quality data you have on your inventory can save you time and money.

Posted on January 3, 2018January 10, 2019 by AQR Piece by Piece

Top Notch Customer Service

No matter what your resolution is, for your life or for your business, exceptional customer service should be a priority for your business. Below are some tips to ensure you’re offering the best service you can.

Greet customers with a smile. When selling to strangers, a proper greeting is a must to get that sale. You have 60 seconds to make an impression and every second counts. Not only does it show you’re happy to be there, but you also confirm their time is valuable to you. Starting with a smile can help the conversation that follows.
Be mindful of pronouns. The most common misused pronoun is “guys.” Instead, ask the customers name and use memory hacks to help you remember it. Whether you associate the name to a friend who has the same one, or with a rhyme that will help trigger your memory, knowing a customers name can go a long way into making them feel appreciated.
Be present. Ask how you can help, and stay within the customer’s sight. If the phone rings during a conversation, the person in front of you takes precedence. If a customer approaches you, stop what you’re doing. At the same time, be mindful of the customers who are consuming too much of your time and honor everyone in the store who may need your assistance.
Go above and beyond. If a customer wants something out of stock, go to the storage room and check your inventory. If that item is still out, offer to order it for the customer. Never use the words “I don’t know,” unless you’re also going to say that you will find out. And no matter how busy you may be, don’t talk about wanting to go on break.
Be tactful. If a card is declined, ask if they would like to use another form of payment. Haste makes waste; spend your time with each customer. Check the items before the customer leaves the store for any damage, and make sure the customer has everything they purchased too. Ask for help when you need it, and don’t forget to smile and thank the customer as they leave your store.

What can often seem as common sense is easy to get lost in the everyday hustle of being a business owner. Start the New Year strong by building and keeping relationships with the people who keep our businesses running.