Description
Are you tempted to discount your products to increase sales? There may be a better way.
Contributor Tom Shay, in “Who Are You Fishing For?” from the June 2019 magazine, proposes that rewarding your best customers with gift cards develops a healthier business with higher levels of both transactions and profit.
Consider trying the gift card idea as your next promotion, and use this calculator to explore the impact on your shop’s performance.
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