What is a Customer Worth? Calculator


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If you knew the average customer in your business was worth $9,000 in gross profit, would you look at that customer differently? Would you make a better effort to know who the customer is? The savvy store owner knows the value of staying in touch with customers.

This calculator from Tom Shay, featured in “Who Are You Fishing For?” from the June 2019 magazine, helps you understand the average value of your customers.


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