Nobody likes to feel like just another number. Personalize the shopping experience for your customers with these e-commerce tools
Personalize through data
The internet has brought everyone closer. But the internet has also given us the age-old realization that we are just one in a million. That’s why sales is moving to a more personalized method; every customer should feel noticed. Make sure you have methods in place to make that happen.
One such way is through e-commerce tools. E-commerce tools track and record your customers habits. Let’s say you have a customer who purchases the same product every three months. Your e-commerce tool can highlight this data point, and help you increase the likelihood of more sales through targeted outreach. A good place to start is by scheduling a coupon to send one week before the next deadline approaches.
Check out some of the e-commerce tools available to your business.
- Google Optimize: This tool integrates best with Google Analytics, and offers A/B testing so if you’re struggling on how to best communicate with your customers, this may be the tool for you.
- Personyze: Personyze offers personalized content across multiple channels (email, website, and app) so your message remains consistent. Small businesses can get a free version or you can pay a monthly fee for trafficked business.
- Segment: Does data seem overwhelming? Segment tracks data and translates it into an easy-to-consume format. This platform starts free then changes to a monthly fee.
- Apptus: Sell, baby, sell. Apptus does everything it can to get your customer to click that “checkout” button. This is also a good option to create personalized product, email recommendations, promotions, and banner ads as well.
- Geo Targetly: If your audience is spread over a wide geographic region, this may be your best approach. It offers a great way to make your customer feel seen while offering the small business feel.
- Qwardo: You know those chat robots that respond automatically? Well you can have one too thanks to Qwardo. This platform also offers A/B testing so you can also provide a tailored message to each customer.
Inspiration for this post came from “Get TECH Savvy,” by Sommer Leigh published in the December 2020 issue of American Quilt Retailer. Stay tuned for more ways to remain tech savvy.
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