Networking during a pandemic is difficult. Now is the time to reach out to local business leaders to hear what great ideas they’ve had this year.
Local Advisory Committee
Pool your community for local retailers. The range can be everything from your local pharmacist to the local floor-covering business. The one thing you all have in common is that you pool from the same client base.
A breakfast meeting on alternating months is a great start to handle the logistics aspect of creating an advisory board. As for meeting quality, take turns hosting the meeting. If content ideas are running low, brainstorm hot topics during one of your sessions.
Leave time at the close of meetings for members to share how the ideas helped them (or didn’t help). And if ideas do start to run low, consider making a book list consisting of leadership and self help titles.
Quilt Market Buddy
Similar to a community advisory board, do you have an advisor for quilt markets? If you don’t, make a friend at the next in-person market. This could be someone you see frequently, and start with a simple introduction. The best advisor you could find is someone in a similar, but not necessarily the same, business as yourself.
Go out for coffee, and determine what vendors are on each other’s lists. Agree to meet up at agreed-upon times throughout market, and share the promotional information you gather. As this relationship develops, you could even attend meetings you, or your advisor sets up.
Inspiration for this post came from “You Dont’ Know What You Don’t Know,” by Tom Shay published in the October 2020 issue of American Quilt Retailer.
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