American Quilt Retailer is presenting Meet Me in St. Louis–an event designed to connect quilt shop owners with designers. Prior to Market, we’ll be introducing you to the eight designers featured in the AQR booth (#2507) at International Quilt Market in St. Louis. The complete schedule is included in the April 2017 issue of American Quilt Retailer (shipped to subscribers on April 24). Today we introduce you to Eye of the Beholder.

Our world is fast-paced, impersonal and alienating, but Eye of the Beholder Quilt Design is here to slow it down and make it personal. As a professional dancer and teacher, Margaret Brewster Willingham trained dancers and choreographed dances for 40 years. Today she proffer these gifts and abilities as she teaches quilters and choreographes quilts.
She has been inspired to create reverse applique and applique patterns that echo the functional beauty of Victorian Era architecture. Personally her goal is to dot the world with gratuitous beauty and loving elegance, and help others to find their creative voice while gaining skills to make beautiful things. Behind her in all of this is God, the ultimate creator of all beauty.
Develop community and camaraderie in your shop while exploring the quilting possibilities of reverse applique. Her Trace, Baste, Snip & Stitch method is fun and easy. It’s not your Grandmother’s way. Plus, they have a machine process, too.
Your customers will enjoy adding a touch of elegance to their lives with her machine or hand take-along projects when they gather to stitch. They will participate in the creative, emergent journey of a design being lovingly revealed in their hands, get connected, learn from each other, and slow down the pace of their world, if just for a little while.
Follow Margaret on Facebook and Instagram.









This mother/daughter duo has a passion for textiles. Between appliqué and quilting, not a day goes by that Kim and Katie don’t find themselves stitching on something. Granny, our company namesake, was our grandmother who instilled in both of us this love for creating with our hands. It is to Granny’s honor that we do what we do!







From book author & quilt instructor to pattern & notion developer, Kari Carr’s passion for quilting is obvious. Some of the most well-written patterns have come from New Leaf Stitches, along with her patented, innovative notion, Clearly Perfect Angles. Her latest venture is as a fabric designer for Hoffman California Fabrics. Carr is a 2016 Aurifil Designer and also a Creative Grids Ruler designer. Her patterns, books and notions can be found in quilt stores around the world. Her work can also be found in many leading quilt magazines including covers in the US and France.
Improv paper piecing sounds like such an oxymoron doesn’t it? Designer Amy Friend has developed a unique way to combine the modern improv aesthetic and the technical design of paper pieced blocks. This technique takes full advantage of the design possibilities that paper piecing provides and, because it’s done using a foundation, permits you to repeat an improv design. The result is a fresh, modern quilt layout with interesting shapes and organic feel.
When you visit the AQR booth #2507 on Friday, May 19 at 4 pm, Amy will be sharing this technique from my book Improv Paper Piecing: A Modern Approach to Quilt Design along with my spring pattern collection. Learn her technique and share it with your customers! Amy suggests promoting her book alongside specialty foundation papers, light tables, size 90 sewing machine needles, 50 weight thread, flat head Clover pins, and even EQ7 software.



The Whole Country Caboodle specializes in fusible appliqué and their own fabric lines that coordinate with their patterns. Leanne Anderson is known for her whimsical characters that are sure to put a smile on your face. Leanne, and her daughter Kaytlyn, create colorful fabric collections for
Shops love the fused precut appliqués they produce as they serve as quick easy projects and provide great “Make and Take” classes. “Scatter Love throughout the Year” pattern is a wonderful project to do as a Block of the Month Class and they love working with shops to create the best product possible for their customers.









Christmas Tree
For more display ideas and to connect with Anna Woodward find her on Instagram @AnnaWoodwardRetailDisplay and on Twitter @WindowsWork.

