Independent Shop Owners: As your day comes to a close or as you sit down tonight, take a few minutes and review your Small Business Saturday. Ask yourself some questions:
- Did my efforts to promote Small Business Saturday turn into increased traffic in the store? Increased sales? (Do you keep records to compare year-by-year? If not, you should.)
- What in particular about today’s promotions or events do you think worked the best? What didn’t work?
- When we do Small Business Saturday next year, we need to ________?
By spending a little time today you’ll be better prepared for next year! And, if you have any comments you’d like to share with other shop owners, add them below. We’d love to hear from you.