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Stitchin’ Heaven Owners Named Dallas-Fort Worth Small Business Person of the Year

Stitchin' Heaven

Owners of Stitchin’ Heaven, Deb and her son Clay Luttrell, have been named the District 2020 Small Business Person of the Year by the Dallas-Fort Worth Small Business Administration.

Deb founded Stitchin’ Heaven—the largest quilt store in Texas—in 1996 and has since grown the quilt shop into a multimillion-dollar business. They’ve expanded their offerings to include online sales, projects, education, and group travel. Clay officially joined the Stitchin’ Heaven team in 2017 and facilitated the opening of a new location. The 17,500 square-foot store opened October 2019 in Quitman, TX (population 1,800).

Like many quilt retailers across the country, the pandemic has forced Stitchin’ Heaven to close its retail doors. Many factors went into the decision to close up shop before the state-mandated order. The safety of employees and customers as well as the fact that Stitchin’ Heaven is a destination attraction were among these reasons.

Stitchin’ Heaven is known for remaining relevant during ever-changing times. They’ve started hosting weekly quarantine quilt alongs on Facebook live and maintained their Block of the Month program.

What Stitchin’ Heaven is doing to help

Sewers across this nation are proving to be essential workers by providing essential supplies, like face masks. This rings true with Stitchin’ Heaven when they sent a customer going through a tough time supplies to make masks. This customers sent some of these supplies to her sister, who made 25 masks for her local health care facility. Now, her entire extended family are making masks that go as far as Arkansas and Tennessee.

“It starts as a little flicker,” Deb said. “And now we’re at bonfire level. If you have an idea, act on it, don’t wait. You never know when you act what other things will happen.”

Deb’s piece of advice during these difficult times is to remember that everything your business does should be done with the customer in mind.

And of course, Deb is grateful for everyone who helped along the way.

“Clay and I would like to thank all of our loyal customers who have been faithful to the business, our dedicated employees who work hard every day to provide exceptional service, our family who have played such a key role in the success of Stitchin’ Heaven, and the City of Quitman for their continued support. We have big plans for 2020 and beyond and can’t wait to continue growing as a household name for quilters around the country.”

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.

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Threads of Success Registration Open

Threads of Success Registration Open

The wait is over! Registration for this year’s highly anticipated event at Quilt Market, Threads of Success, is now open.

The event takes place from October 25th through the 28th at the George R. Brown Convention Center in Houston, Texas.

Threads of Success will include 35 breakout sessions that include opportunities for networking, lectures from keynote speakers, and educational features.

Geared toward industry entrepreneurs, the sessions will cover topics including writing, inventing, pattern design, Focus Tracks of Fabric Designers, accounting, copyright law, and more.

Of course anyone is welcome at the stand-alone conference but the event will be extremely beneficial to anyone breaking into the industry.

22 industry leaders have already been announced as speakers including Tula Pink of Tula Pink, Inc., Jennifer Keltner of Martingale, Christa Watson of Christa Quilts, and more.

Some of these speakers will present during one of the conference’s three breakfast and two luncheons.

The conference also includes a mentorship program with well-known names in the business and exclusive access to the Quilt Market trade show on the last day of exhibits.

Schoolhouse Series

Registration for Schoolhouse Series is also available upon registration to Threads of Success.

Schoolhouse Series includes over 250 sessions offered in 15-30 minute intervals on October 25th. The information-filled forum provides opportunities for manufacturers, designers, retailers, and veterans of the industry to display new products and techniques.

Both of these events give attendees insider access to a wealth of knowledge. Industry professionals will help you find out how to get published, avoid costly mistakes, market yourself, expand your creative network, and so much more.

Registration for Threads of Success costs $750 for the four day event.

For a complete list of classes and events, check out their website.

Continue reading Threads of Success Registration Open

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Texas Quilt Museum’s Must-See Summer Exhibit

You’re not going to want to miss the Texas Quilt Museum’s latest exhibits that run until September 30, 2018.

A Nuestra Senora, La Virgen de Guadalupe
A Nuestra Senora, La Virgen de Guadalupe.

The first collection, titled “Sue Garman: Traditional Masterworks,” features the works of Sue Garman, best known for her website For four decades, Garman shared her techniques, patterns, and advice with fellow quilters. She won many prizes and her quilts have been published in multiple books.

Not only was Garman talented in quilting, but she was gifted in math, working a lifelong career as an executive at NASA. This dedication shows in the detail and precision of her quilts. Even though Garman passed away in 2017, her two daughters remain active on the website.

The second collection on display is “Comfort and Glory: Selections from the Briscoe Center’s Winedale Quilt Collection,” which will feature 14 quilts from the Winedale Quilt Collection, a scholarly resource at the Dolph Briscoe Center for American History at the University of Texas at Austin. All of these quilts on display along with 100 others will be available for purchase and published in Comfort and Glory: Two Centuries of American Quilts from the Briscoe Center. 

Troutman Quilt
The Troutman Quilt by Joanne Troutman.

Three superstars that will be on display include the Troutman Quilt by Joanne Troutman that includes improvised red and green appliqué as well as the famous “Betsy Ross of Texas” and “A Nuestra Señora, La Virgen de Guadalupe” by Beth Thomas Kennedy.

If you’re going to be in the La Grange, Texas area, you’re not going to want to miss this once-in-a-lifetime collection of some of the world’s most famous quilts. To find out about hours, addresses, and more, please visit

*Inspiration for this post came from the Texas Quilt Museum.

If you’re looking for more information to guide you in owning a retail business, subscribe to American Quilt Retailer today. Already a subscriber? No worries—join our Facebook group for insights and dialogue from industry specialists like you.