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Inbound Marketing and Your Business

Inbound Marketing

Inbound Marketing is a relatively new marketing technique that draws customers to your business through content marketing, social media marketing, search engine optimization, and branding.

Read on to find out if inbound principles are something your business should adopt.

The Five Inbound Marketing Principles

The five principles of Inbound Marketing are designed to make your business top of your customers’ mind.

  1. Know your audience. Before writing copy and blasting off messages through your social media channels, know your buyer persona. Identify your buyer’s problem, and cater your messaging to respond to that.
  2. Understand your buyers journey. One of the biggest turnoffs is when a business is desperate for a sale. What stage of the buying journey is your customer at? Are they looking for more information? How can you assist in that way?
  3. Provide value. If your sales clerks are trained to give a pitch, ask yourself if that pitch is always necessary. Be sure you train your employees to be able to respond to the customers needs, not just your business’s needs. In addition to in person changes, what about your website? Do you have a blog? Providing opportunities for education is the best way to add value to your customer.
  4. Promote it, and they will come. Search engine optimization is important during this step, but so is delivering the right messages at the right stage of the buying process.
  5. Trust is the most important value. According to Inbound Marketing, trust is built throughout the process. This means, in summary, you understand your audience and their needs, deliver the messages they want at the correct stage in their buying process, and remain helpful for current and future purchases.

For more information on Inbound Marketing, consider reading blogs by Hubspot.com, or purchase Inbound Content.


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