Getting a customer off the street is much different than getting a customer online. Many businesses are trying out augmented reality due to the conflict of in-person shopping during this global pandemic. Find out what AR is and how you can include augmented reality in your business.
What is augmented reality?
Augmented reality allows customers to try out products online. The most commonly used version of augmented reality is through online glasses companies; simply upload a photo of your face and you can “try on” glasses without leaving your home.
A growing segment of AR allows customers to try pieces at home. This can include seeing how a quilt would look on a bed, holding up patterns for curtains, or seeing the way fabric moves when styled as a skirt.
How to get AR
When it comes to implementing AR into your online presence, start small. Consider adding augmented reality to your business card, with a personal video from you, the owner, or a video highlighting a new product.
From there, start with one product (ideally one you’d like to create a campaign around) and test it. This means hiring someone to create a 3D model of the product and placing it in an augmented reality experience on whatever medium best meets your business goals (app, social media, website).
For more affordable options, check out if there’s an AR app already available. For example, InteriAR is an AR app that showcases furniture, AR-Watches lets customers try on watches, and Jarit allows patrons to preview dishes before ordering.
AR is likely to grow in the next few years. Jump on this train before it’s too late.
This concludes our tech savvy series, with inspiration from the article “Get Tech Savvy” by Sommer Leigh published in the December 2020 issue of American Quilt Retailer.
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