What makes a memorable shopping experience?
We’ve all done it — walked out of a retail establishment and said “not one person spoke to me.” It may or may not deter you from returning, but it always makes you feel, well, less than important.
Yet, obviously, in the retail business customers are the most important thing. Especially happy customers!
So, rather than “you won’t believe what happened to me when I went to (you fill in the blank)” stories, I thought it would be fun, interesting and informative to share good shopping experiences — you know the kind that make you say — “I love shopping there! I can’t wait to go back!”
One of my favorites — anytime — is Nordstrom. The sales people always make me feel welcome, special — even the ones very much younger than me. I never feel I have been “classified” in any way. They almost always compliment me on something — a scarf, purse or a piece of jewelry. I have left glowing may times because of this, and then it occurred to me they are taught to do so. Oh well, no matter. Compliments given with sincerity (something their sales associates do well) can go a long way towards making someone feel good. Nordstrom sales associates neatly, and importantly, place a purchase in one of their lovely shopping bags, and then walk around from behind the counter to hand you the bag with a smile, thank you and have a nice day, something else they are taught to do. Add in the cheerful, live piano music, and a trip to Nordstrom is always delightful!
My husband and I have a favorite art gallery we like to visit. We have made purchases in the past, and who knows, may get to again in the future. But we love to stop by whenever we can. The owner, usually there by herself, is always welcoming. She drops whatever she is doing and never seems to be rushed. She is a wealth of information not only on her art, but art history and the business behind owning a gallery which I — being who I am — am also interested in. I could ask her questions, visiting for hours if possible. Because we are interested in the art she curates for her gallery, it is delightful to be surrounded by it (sort of like being in a shop surrounded by bolts of beautiful fabrics!). She has suitable classical music playing in the background and decorative accessories which add to the setting.
I’ve asked her to share the color of wall paint, which she has done, and I asked her if I could buy one of her rugs, which she laughed and declined to do. However, she told me where I might buy a similar one. In this, our favorite local gallery, we have fellowship, a sense of community and respect, trust in her product as well as a place to learn.
How about sharing your favorite overall shopping experiences — online or brick and mortar? What was it that made this experience special? The setting? The customer service? The product? Something else in particular? Be as specific or general as you would like. We’ll, again, send off some fabric bundles or other goodies to the best stories.
Thank you! — Susan
Here’s a secret: Last time we requested comments everyone who left one received something. Our stash of samples is a little smaller this go round, but you never know!