American Quilt Retailer

Advertising Contract

Advertise With Us


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  • Reach more than 1,400 fabric and quilt shops by advertising in six fabulous print issues of American Quilt Retailer every year.
  • NEW! The Backroom! Reach more than 1,400 fabric and quilt shops with online sponsorships in The Backroom, a "paid subscribers only" page on American Quilt Retailer's website.
  • NEW! Run e-ads on every page of American Quilt Retailer's website including the Backroom.
Today’s marketplace is extremely competitive. It is imperative that you keep your name in front of the independent quilt shop owner often and on a regular, consistent basis. Advertising to your retail clients helps to reinforce and bring to the forefront all your other marketing efforts. Make advertising a priority in your 2012 operating budget to make your company a priority in the retailers’ inventory budget.

American Quilt Retailer subscribers read and depend on the magazine as the source for business and industry news. The comment heard most often from our readers is, “I read it from cover to cover!” Our unique policy of keeping advertising and editorial content separate, maintains the editorial integrity of the publication. This keeps readership and interest in the magazine high. Our readers know the editorial information they receive is unbiased and accurate, and they know the advertisers are the best resources in the industry — resources who are interested in keeping their clients up-to-date on their products.

American Quilt Retailer has many regular advertisers who have advertised in every issue for years and even a few who have given instructions to run their ads in every issue forever — or at least until further notice. Advertising in American Quilt Retailer works for them, and it can work for you too.

Rates

Dimensions
(w x h)
1 Issue 3 Issues/year 6 Issues/year
Full Page 8.5 x 11* $1450 $1300 $1175
1/2 Page V 3.625 x 10 $975 $850 $800
1/2 Page H 7.5 x 4.875 $875 $775 $725
1/3 Page V 2.333 x 10 $750 $650 $625
1/3 Page H 5 x 4.875 $675 $600 $575
1/4 Page 3.625 x 4.875 $550 $475 $450
1/6 Page 2.333 x 4.875 $375 $350 $325
1/12 Page 2.333 x 2.333 $200 $200 $200
1/24 Page 2.333 x 1 $125 $125 $125
Effective October, 2011

*Add .125" on top, right, and bottom; .0625" on left to allow for trim
Premium positions - add 10%
Black and white rates available on request

Advertising Contract

Specs

Please send all artwork as PDF or Adobe Illustrator documents. Turn all text into outlines. Embed all art. Color ads must use CMYK colors with 300 dpi final output on color images. Save PDF files for maximum compatibility; press optimized. Send a hard copy of your ad for proofing. Mail CDs to:
P.O. Box 172876 • Arlington, TX 76003-2876.

Deadlines

Issue Space Deadline Art Deadline Mail Date
January 2012, Issue 103** Nov. 21, 2011 Nov. 28, 2011 Jan. 3, 2011
Mar. 2012, Issue 104 Feb. 2, 2012 Feb. 9, 2012 Mar. 2, 2012
May 2012, Issue 105*
(Spring Quilt Market Distribution)
Apr. 5, 2012 Apr. 12, 2012 May 4, 2012
July 2012, Issue 106 May 28, 2012 June 4, 2012 July 2, 2012
Sep. 2012, Issue 107 Aug. 6, 2012 Aug. 13, 2012 Sep. 4, 2013
Nov. 2012, Issue 108*
(Fall Quilt Market Distribution)
Sep. 13, 2012 Sep. 20, 2012 Oct. 15, 2012
Jan. 2013, Issue 109 Nov. 23, 2012 Nov. 29, 2012 Jan. 3, 2013

* 400 copies will be distributed at Quilt Market

**Note these deadlines are earlier than normal. Dates have been adjusted to accommodate the wedding of Susan's son!

Advertising Contract

NEW! Backroom Sponsorships

durationrate
for print advertisers: 6 months$400
12 months$600
for non-print advertisers: 6 months$600
12 months$900

The Backroom is a new "paid subscribers only" area on our website. At least every two weeks, in between the four print issue mailings, there will be new information posted in the Backroom. Your sponsorship gives you at least 22 opportunities per year to reach each paid subscriber. Your sponsorships can link directly to your website. With each view your sponsorships will rotate with other sponsors. This is a perfect place to offer special deals to our paid readers!

NEW! e-ads including The Backroom

durationrate
e-ads 6 months$420
12 months$600

Individual website e-ads will run on the right-hand side of each page and rotate with page jumps. Your e-ads can link directly to your website.

The Backroom is a new “paid subscribers only” area on our website. In between the six print issue mailings, there will be new information posted in the Backroom. Your sponsorship gives you many more opportunities per year to reach each paid subscriber. Your sponsorships can link directly to your website. With each view your sponsorships will rotate with other sponsors. This is a perfect place to offer special deals to our paid readers!

NEW! Backroom + e-ad

durationrate
for print advertisers: 6 months$850
12 months$1,275
for non-print advertisers: 6 months$1,275
12 months$1,912

Want to be both a Backroom sponsor and advertise on the webpage? There's a 15 percent discount!

NEW! Smart Vendor

Promote your business in both the print magazine and online, and you'll be a "Smart Vendor!" You will receive an icon to place in all your ads letting retailers know you care enough to keep them informed by advertising with American Quilt Retailer! Ask for more details on how we can make this work for you and your business!