Advertise With Us
The advertising space deadline for Issue 92 is January 29, 2010.
American Quilt Retailer reaches nearly 1,400 independent quilt retailers in the United States, Canada, Great Britain, Norway, France, Germany, Australia, New Zealand, Mexico, Iceland, South Africa and the United Arab Republic. These retailers are your customers!
Today’s marketplace is extremely competitive. Each wholesale market sees new vendors in every category. It is imperative to keep your name in front of the independent quilt shop owner often and on a regular, consistent basis. Advertising to your retail clients helps to reinforce and bring to the forefront all your other marketing efforts. Make advertising a priority in your 2009 operating budget to make your company a priority in the retailers’ inventory budget.
American Quilt Retailer subscribers read and depend on the magazine as the source for business and industry news. The comment heard most often from our readers is, “I read it from cover to cover!” Our unique policy of keeping advertising and editorial content separate, maintains the editorial integrity of the publication. This keeps readership and interest in the magazine high. Our readers know the editorial information they receive is unbiased and accurate, and they know the advertisers are the best resources in the industry — resources who are interested in keeping their clients up-to-date on their products.
In today’s economy, savvy independent quilt retailers are more cautious with their inventory investments. Today’s retailers are more disciplined and calculating with their buying decisions. You need to make sure they understand your product concepts, your support marketing, your delivery terms and customer service. Advertising in American Quilt Retailer will communicate these goals and how they meet retailers’ needs.
Our rates are structured to meet the advertising budgets of both large and small vendors and to encourage advertising frequency to increase your exposure and business growth. American Quilt Retailer has many regular advertisers who have advertised in every issue for years and even a few who have given instructions to run their ads in every issue forever — or at least until further notice. Advertising in American Quilt Retailer works for them, and it can work for you too!
Rates
| Ad Size | 1 Issue | 3 Issues/year | 6 Issues/year | ||||
| Full Page | 8.5 x 11 (bleed)* 8 x 10.5 (no bleed) |
$1320 | $660 | $1188 | $1100 | $600 | |
| 1/2 Page V | 3.625 x 10 | $880 | $425 | $800 | $750 | $385 | |
| 1/2 Page H | 7.5 x 4.875 | $800 | $385 | $720 | $680 | $350 | |
| 1/3 Page V | 2.33 x 10 | $685 | $350 | $615 | $580 | $315 | |
| 1/3 Page H | 5 x 4.875 | $625 | $320 | $560 | $530 | $290 | |
| 1/4 Page | 3.625 x 4.875 | $495 | $250 | $445 | $420 | $225 | |
| 1/6 Page | 2.33 x 4.875 | $350 | $175 | $315 | $300 | $150 | |
| Sampler | 2.33 x 2.33 | $200 | |||||
| Rate Card 7 | Four Color Ad / Black and White Ad | ||||||
*Add .125" on top, right, and bottom; .0625" on left to allow for trim
Premium positions - add 10%
Changes to art - add $50
Specs
Please send all artwork as PDF or Adobe Illustrator documents. Turn all text into outlines. Embed all art. Color ads must use CMYK colors with 300 dpi final output on color images. Save PDF files for maximum compatibility; press optimized. Send a hard copy of your ad for proofing. Mail CDs to:
P.O. Box 172876 • Arlington, TX 76003-2876.
Deadlines
| Issue | Space Deadline | Art Deadline | Mail Date |
| Mar. 2010, Issue 92 | Jan. 29, 2010 | Feb. 8, 2010 | Mar. 1, 2010 |
| May 2010, Issue 93* (Spring Quilt Market Distribution) |
Mar. 26, 2010 | Apr. 12, 2010 | May 3, 2010 |
| Jul. 2010, Issue 94 | May 28, 2010 | Jun. 14, 2010 | Jul. 2, 2010 |
| Sep. 2010, Issue 95 | Jul. 30, 2010 | Aug. 16, 2010 | Sep. 3, 2010 |
| Nov. 2010, Issue 96* (Fall Quilt Market Distribution) |
Sep. 13, 2010 | Sep. 27, 2010 | Oct. 18, 2010 |
| Jan. 2010, Issue 97 | Deadlines To Come | ||
* 500 copies of Issue 93 will be distributed at spring 2010 Quilt Market in Minneapolis
* 500 copies of Issue 96 will be distributed at fall 2010 Quilt Market in Houston
Banner Ads
| duration | rate |
| one month | $100 |
| three consecutive months | $275 |
| six consecutive months | $500 |
Available on a monthly basis, your company may now advertise on the masthead of our newly-designed Web site. Your ad will rotate with other special American Quilt Retailer advertisers. Reserve for just one month, three consecutive months or six consecutive months.
You may change your artwork at any time. Send your artwork to Becky Couch. New art will be posted within 72 hours. Contracts begin anytime within the current calendar month.
Artwork needs to be 200 pixels by 130 pixels at 72 dpi. Creating art for the Web is different than creating art for print. Contact Becky Couch for helpful suggestions.
Vendor Links
All advertisers in American Quilt Retailer can receive a free ad on our Vendor Links page.
As an American Quilt Retailer advertiser, you may place a 300px x 225px (approx. 4" x 3") ad. The ad needs to come to us as a JPG (flattened) or as a PDF with fonts and art embedded. Be sure to include your Web site address. Viewers can review these Web ads and then click to go directly from our Web page to yours.
E-mail JPG or PDF files to becky@americanquiltretailer.com
